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    • People  (2)
    • News  (115)
    • Research  (122)
  • Faculty Publications  (36)

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  • All HBS Web  (346)
    • People  (2)
    • News  (115)
    • Research  (122)
  • Faculty Publications  (36)
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  • February 2024
  • Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • 06 Jul 2012
  • Working Paper Summaries

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services
  • July 2020
  • Background Note

Gender Diversity on Boards: Views from Norway

By: Aiyesha Dey
The issue of gender diversity on boards has received increased attention in U.S markets over the past few years. In 2018, California introduced a law which required boards of U.S-listed firms with headquarters in California to include at least one female director by... View Details
Keywords: Board Of Directors; Board Decisions; Gender; Diversity; Governing and Advisory Boards; Norway; United States
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Dey, Aiyesha. "Gender Diversity on Boards: Views from Norway." Harvard Business School Background Note 120-065, July 2020.
  • April 16, 2019
  • Article

Research Confirms: When Receiving Bad News, We Shoot the Messenger

By: Leslie John, Hayley Blunden and Heidi Liu
Most jobs require us at some point to deliver bad news—whether it be a minor revelation such as a recruiter telling a prospective employee that there’s no wiggle room in salary, or something major, like when a manager must fire an employee. We dread such discussions... View Details
Keywords: Interpersonal Communication; Perception; Judgments
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John, Leslie, Hayley Blunden, and Heidi Liu. "Research Confirms: When Receiving Bad News, We Shoot the Messenger." Harvard Business Review (website) (April 16, 2019).
  • 26 Jun 2012
  • First Look

First Look: June 26

service organizations. Download the paper: http://www.hbs.edu/research/pdf/12-110.pdf Communicating Frames in Negotiations Authors:Kathleen L. McGinn and Markus Nöths Abstract An abstract is unavailable at this time. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 2015
  • Working Paper

Do People Who Care About Others Cooperate More? Experimental Evidence from Relative Incentive Pay

By: Pablo Hernandez, Dylan B. Minor and Dana Sisak
We experimentally study ways in which the social preferences of individuals and groups affect performance when faced with relative incentives. We also identify the mediating role that communication and leadership play in generating these effects. We find... View Details
Keywords: Social Preferences; Relative Performance; Collusion; Motivation and Incentives; Leadership; Attitudes; Performance
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Hernandez, Pablo, Dylan B. Minor, and Dana Sisak. "Do People Who Care About Others Cooperate More? Experimental Evidence from Relative Incentive Pay." Harvard Business School Working Paper, No. 16-040, October 2015.
  • 25 Jul 2006
  • Working Paper Summaries

A Gentler Capitalism: Black Business Leadership in the New South Africa

Keywords: by Linda A. Hill & Maria Farkas; Communications; Communications
  • 05 Mar 2010
  • Working Paper Summaries

Will I Stay or Will I Go? Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

Keywords: by Kathleen L. McGinn & Katherine L. Milkman
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

societal stereotypes of underrepresented minorities, making knowledge intensive firms a rich environment to examine diversity initiatives and explore the dynamics that hinder retention and promotion for underrepresented minorities in... View Details
Keywords: Sean Silverthorne
  • Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

  • 2020
  • Chapter

Business, Ethics and Institutions. The Evolution of Turkish Capitalism in a Comparative Perspective

By: Asli M. Colpan and Geoffrey Jones
This chapter offers a survey of the evolution of Turkish capitalism from the 19th century Ottoman Empire until the present day. It shows that Turkish business over the last century and a half was shaped in an institutional context similar to those in many developing... View Details
Keywords: Business Groups; Capitalism; Entrepreneurship; Ethics; Government and Politics; History; Religion; Business History; Turkey; Central Asia; Middle East
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Colpan, Asli M., and Geoffrey Jones. "Business, Ethics and Institutions. The Evolution of Turkish Capitalism in a Comparative Perspective." Chap. 1 in Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives, edited by Asli M. Colpan and Geoffrey Jones, 3–22. New York: Routledge, 2020.
  • 2015
  • Case

Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice

By: Rosabeth Moss Kanter, Frank Jerome LaNasa and Ai-Ling Jamila Malone
Paul Lee and Asian Americans Advancing Justice 2013 AL Fellow, 2014 Senior AL Fellow
Two years after the formation of the Asian Americans Advancing Justice (AAAJ), a national affiliation of four independent Asian American civil rights groups, Paul Lee, who... View Details
Keywords: Leadership Skills; Asian; Asian Americans; Asian Americans Advancing Justice; Civil Rights; Asian Law Caucus; Asian Pacific American Legal Center; Asian American Institute; Asian American Justice Center; Immigration Issues; Immigration Reform; Affirmative Action; Coalition; Asian American Activism; Japanese; Chinese; Korean; Indian; Pakistani; Hmong; Cambodian; Laotians; Filipino; Vietnamese; Pacific Islanders; Ethnic Group; Model Minority; Anti-asian Prejudice; Pan-asian; Discrimination; Immigrants; Immigration Acts; Alien Land Laws; Sei Fujii; Naturalize; Interracial; Immigration And Nationality Act Of 1965; Refugees; War; Warfare; Vincent Chin; Bigotry; Chinatown; Boston; Social Impact; Asian American Lawyers Association; National Asian Pacific Bar Association; Asian Community Development Corporation; Asian Task Force Against Domestic Violence; Southeast Asia; Mee Moua; Change Management; Demographics; Prejudice and Bias; Rights; Immigration; Leadership; Problems and Challenges; Society; North and Central America
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Kanter, Rosabeth Moss, Frank Jerome LaNasa, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice." Harvard Business Publishing Case 316-040, 2015. (Harvard Advanced Leadership Initiative.)
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

  Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
Keywords: Sean Silverthorne
  • Article

Manuscript Variations of Dabistān-i Maẕāhib and Writing Histories of Religion in Mughal India

By: Sudev J Sheth
A text that has found renewed interest among scholars of early modern India is the Persian compendium of religion called Dabistān-i Maẕāhib. Written between 1645 and 1658, the Dabistān presents a lively ethnographic and historical account of customs and habits of... View Details
Keywords: Manuscripts; Religion; History; India
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Sheth, Sudev J. "Manuscript Variations of Dabistān-i Maẕāhib and Writing Histories of Religion in Mughal India." Manuscript Studies 4, no. 1 (Spring 2019): 19–41.
  • 16 Oct 2012
  • First Look

First Look: October 16

from the mid-nineteenth century to the mid-twentieth. The establishment of the People's Republic in 1949, with a decided turn against foreign enterprises operating in China from the 1950s, and radical communism from the late 1960s through... View Details
Keywords: Sean Silverthorne
  • October 2020
  • Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry
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Macomber, John D., and Janice Broome Brooks. "HOPE and Transformational Lending: Netflix Invests in Black Led Banks." Harvard Business School Case 221-030, October 2020.
  • 03 Nov 2015
  • First Look

November 3, 2015

Workers By: Housman, Michael, and Dylan Minor Abstract—While there has been a lot of research on finding and developing top performers in the workplace, less attention has been paid to the question of how to manage those workers who are... View Details
Keywords: Sean Silverthorne
  • January 2020
  • Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
  • 29 Mar 2013
  • Working Paper Summaries

Entrepreneurs, Firms, and Global Wealth since 1850

Keywords: by Geoffrey G. Jones
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