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Show Results For
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All HBS Web
(429)
- People (2)
- News (92)
- Research (251)
- Multimedia (1)
- Faculty Publications (74)
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- 01 Jun 2012
- News
Jump-Start
Investing in HBS Giving Through HBS Giving Together From Fellowship Recipient to ‘The Most Influential Business Thinker On Earth’ FAQ Completing its second year, the School’s Minimum Viable View Details
- 01 Mar 2018
- News
Every Trick in the Book
represents something quite different [from Amazon], something that’s anchored in the customer’s desire to connect, not just with a product but with a community,” Raffaelli says. That sense of “community”; a dogged attention to the...
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April White
- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable...
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- 01 Dec 2020
- News
Invest in the New Abnormal
What is my minimum viable strategy going forward during this period?” Rohit Deshpandé is the Sebastian S. Kresge Professor of Marketing. This spring he will co-teach a new MBA field/project-based course,...
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- 01 Jun 2012
- News
FIELD 3 Tests Students
In an innovative complement to the case method of instruction, the entire Class of 2013 spent the 15-week Winter Term practicing what they were learning from their required courses as they worked in small teams to build viable...
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FIELD program
- 01 Jun 2011
- News
Perception versus Reality
rubbed off on the School, which set a speed record in approving the trio’s proposal for a pilot program to sprinkle $50,000 in seed money on student start-ups. The Minimum Viable View Details
- 01 Mar 2007
- News
The Plight of the Global Poor
growth and with the top tiers in emerging markets relatively small, business is beginning to eye this huge population at the bottom of the pyramid (BOP) as a viable and essential market. Indeed, it is only in the last decade, thanks in...
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- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable View Details
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Dan Morrell
- 03 Aug 2020
- News
A Clean Start
other chemicals) from carbon dioxide. His goal was to demonstrate—through research, discovery, and good business—a new way forward in reducing CO2 emissions. The first step was to lay out the photosynthesis process in black and white on a whiteboard. Brix then began to...
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Maureen Harmon
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
it’s relevant, too. We’ve been studying markets where there has been a lack of reliable information. It’s unclear what the rules of the road are, unclear who’s going to enforce whatever minimum of societal norms have come into being. And...
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- 01 Mar 2017
- News
Swimming with the Stream
longer only the Top 40 artists dominating the live show landscape. All of us can find our tribes and build a successful following,” says Gandhi. “The industry is less of a zero-sum game thanks to streaming.” Plus, all that extra time can help polish a live show. “We...
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Dan Morrell
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts...
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- 01 Dec 2017
- News
The Robots Are Coming to Save Your Job
Sawyer is one of two bots that Rethink Robotics has developed for the small-business market. (courtesy of Rethink Robotics) You can tell Rethink Robotics’ products by their faces: A small, white digital screen with two expressive eyes....
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Dan Morrell
- 19 Jul 2011
- News
Brightening the Future
Although Stiftung Solarenergie donated the first lanterns, Ayala, who identifies himself as a “social businessman,” said the plan is to tie the new power source to self-sustaining community development initiatives. “Even simple products...
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- 01 Jun 2018
- News
Case Study: Tip the Scale
purchase monthly shares by weight, rather than à la carte, resulting in a fulfillment process that is “relatively complex and pretty unique,” Cummings says. Every order—with 5 to 30 items, selected from 100 products stacked on a...
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- 01 Jun 2011
- News
A Growing Drumbeat
The Business Plan Contest’s popularity is just one indicator of a surge in entrepreneurial activity at HBS, which this year saw the launch of a $50,000 MVP Fund to support students using the “Lean Startup” approach to develop and test a View Details
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Contests
- 13 Jun 2014
- News
The Art of Effecting Change
making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things visual from View Details
- 01 Apr 1998
- News
New Releases
relationships throughout the value chain. And Kaplan and Cooper explain how product engineers use activity-based cost information to design products and services that meet customers' expectations at View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For the average independent band...
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April White
- 01 Apr 1996
- News
Stewards of the Seventh Generation
heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona, General Motors would this year...
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