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Show Results For
-
All HBS Web
(3,218)
- People (24)
- News (792)
- Research (1,551)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,070)
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- April 1985 (Revised June 1990)
- Case
STA Media
Keywords:
Media
Sahlman, William A. "STA Media." Harvard Business School Case 285-147, April 1985. (Revised June 1990.)
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast...
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Keywords:
Entrepreneurship;
Mission and Purpose;
Growth and Development Strategy;
Digital Platforms;
Consumer Behavior;
Media and Broadcasting Industry;
Nigeria;
Africa
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
- March 2007
- Case
Ascent Media Group (A)
Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and...
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Austin, Robert D., and Debra Elana Schifrin. "Ascent Media Group (A)." Harvard Business School Case 607-064, March 2007.
- March 2022
- Teaching Note
EbonyLife Media
By: Andy Wu
Teaching Note for HBS Case No. 722-372.
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- December 2003 (Revised July 2005)
- Module Note
Making Sense of Media Conglomerates
By: Bharat N. Anand
The media and entertainment sector has been characterized by the persistence of conglomeration over long periods of time, on the one hand, and several recent visible failures, on the other. Examines these phenomena in an attempt to make sense of each.
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- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our...
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- March 2011 (Revised August 2014)
- Background Note
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
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Keywords:
Business Model;
Health Care and Treatment;
Digital Platforms;
Social and Collaborative Networks;
Health Industry
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021.
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- April 2022
- Teaching Note
TNL Media Group
By: Laura Huang and Katie LaMattina
Teaching Note for HBS Case No. 422-010.
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- April 2022
- Case
TNL Media Group
By: Laura Huang and Katie LaMattina
Huang, Laura, and Katie LaMattina. "TNL Media Group." Harvard Business School Case 422-010, April 2022.
- November 2021 (Revised December 2021)
- Supplement
EbonyLife Media (B)
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (B)." Harvard Business School Supplement 722-378, November 2021. (Revised December 2021.)
- December 2008 (Revised June 2009)
- Case
Ad Classification at Right Media
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse...
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Keywords:
Digital Marketing;
Governing Rules, Regulations, and Reforms;
Policy;
Market Participation;
Standards;
Internet and the Web
Edelman, Benjamin. "Ad Classification at Right Media." Harvard Business School Case 909-032, December 2008. (Revised June 2009.) (request a courtesy copy.)
- March 2022
- Supplement
EbonyLife Media (B)
By: Andy Wu
Wu, Andy. "EbonyLife Media (B)." Harvard Business School Multimedia/Video Supplement 722-857, March 2022.
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in...
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Keywords:
Decision Choices and Conditions;
Early Childhood Education;
Games, Gaming, and Gambling;
Entrepreneurship;
Venture Capital;
Management Practices and Processes;
Risk Management;
Partners and Partnerships;
Opportunities;
Creativity
Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
- June 2024
- Article
The Monitoring Role of Social Media
By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G...
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Keywords:
Corporate Misconduct;
Twitter;
Corporate Accountability;
Mobile and Wireless Technology;
Social and Collaborative Networks
Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
- March 2022
- Supplement
EbonyLife Media (A)
By: Andy Wu
Wu, Andy. "EbonyLife Media (A)." Harvard Business School Multimedia/Video Supplement 722-856, March 2022.
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S...
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Keywords:
Advertising Campaigns;
Cost Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Media;
Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- June 2010 (Revised April 2011)
- Case
Continental Media Group: Business Highlights
By: Robert L. Simons and Kathryn Rosenberg
Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top...
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Keywords:
Accounting;
Governance Controls;
Management Systems;
Risk Management;
Business Strategy;
Publishing Industry
Simons, Robert L., and Kathryn Rosenberg. "Continental Media Group: Business Highlights." Harvard Business School Case 110-087, June 2010. (Revised April 2011.)
- January 15, 2021
- Article
Social Media Companies Should Self-Regulate. Now
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more...
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Keywords:
Self-regulation;
Internet and the Web;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
Social Media
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).