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- Faculty Publications (15)
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- 01 Jun 1996
- News
Class Acts
in college." Kapoor puts his time-management skills to the test by playing a leadership role in a host of other HBS activities as well. Interested in the convergence of the various media, in 1995 he spearheaded the formation of an...
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- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
business leaders from the region. Session topics covered the current status and outlook for various industries and issues ranging from venture and investment capital, to entertainment and media, to consumer...
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- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been pretty effective through word...
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- 04 Mar 2008
- News
HBS Blogs
1990D Stephanie Fierman, Marketing Mojo, http://www.stephaniefierman.com/ (a “doubleshot of information and entertainment from the world of marketing”; archived since Sept. 2007) MBA 1990F Adam Bernard, Splitting the Adam: Get Inside My...
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- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included...
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- 01 Apr 2000
- News
Getting the Message
mean that people aren't paying attention," says Rice's Lisa Klein. "Just like in traditional media, there is still a good portion of Internet advertising that is not directly traceable. General, brand-type advertising still has its...
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Susan Young