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Show Results For
- All HBS Web
(4,539)
- People (15)
- News (1,082)
- Research (2,535)
- Events (13)
- Multimedia (10)
- Faculty Publications (945)
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- 08 Aug 2013
- News
Cause Marketing Gets Personal
says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details
- 27 Mar 2014
- News
From Marx to Marketing
the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
- 03 Aug 2016
- News
When capitalism only rewards shareholders, it’s time for reform
- 01 Mar 2005
- News
Changing Lives One Computer at a Time
out and trained us," adds Olebe, a director of marketing at American Express who convinced many of his Amex colleagues — all HBS alumni — to volunteer as well. "Volunteers don't have to be experts in how to take a computer apart. Their... View Details
- 15 Apr 2017
- News
Bringing Markets to Myanmar
in conflict. Yangon was the only large city and was like a time capsule from the past. When we got to the hotel in Yangon, for the first breakfast, my wife and I got into a conversation with the waiter, a very bright, animated young man.... View Details
- 25 Jan 2015
- News
Catalogs, After Years of Decline, Are Revamped for Changing Times
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
business boot camp. Around the time of our last reunion, his extensive, twenty-year study of our class culminated in The New Rules, a book that not only documented our careers but also revealed the cataclysmic nature of the changes taking... View Details
Keywords: Charles B. ("Chuck") Mercer
- 01 Mar 2017
- News
‘Ugh, I’m So Busy’: A Status Symbol for Our Time
- 29 Oct 2018
- News
Why you should spend more time in bookstores
- 28 May 2014
- News
Building Histories of Emerging Economies One Interview at a Time
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
pilot study targeting the Indian market. In the next phase, they hope to expand internationally with an emphasis on markets with high energy costs. (Published April 2014) View Details
- 01 Dec 2015
- News
Honoring a Visionary Thinker Who Took Time for Students
Ben Shapiro and James Davis As a distinguished authority on marketing management, author, consultant, and much-admired professor at HBS since 1970, Ben Shapiro (MBA 1965) knows how to sell a concept. But the Malcolm P. McNair Professor of... View Details
- 01 Dec 2010
- News
This Is What I Do
depends on a scientific breakthrough: a time machine. It’s his only hope to regain the full life intended for him. When the film was made, Fox was a boyish 24-year-old, vigorous, athletic, and graceful. Six years later, in 1991, he... View Details
- 20 Aug 2008
- News
Microfinance must embrace the free market
- 20 Apr 2009
- News
Strategies for marketing in a recession
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
the first in her extended family to attend college. Before starting Mirror Digital, she worked in the media and technology group at Morgan Stanley, executing corporate finance and merger and acquisition transactions, and in strategic planning and development for View Details