Publications

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February 1995
Teaching Note

Time Inc. and New Magazine Development (A) TN

By: David J. Collis

Keywords: Journals and Magazines; Publishing Industry

June 2013
Teaching Note

Caijing Magazine and Rospil.info Combined Case Discussion

By: Karthik Ramanna

May – June 1999
Article

The Wired Society: A Harvard Magazine Roundtable

By: Nancy F. Koehn

Keywords: Higher Education; Media; Society; Technology

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24 Apr 2014
News

Expanding the brand of the country’s largest magazine publisher

Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce... View Details

Science Magazine Profiles Research on Family Planning and Fertility

Read the full paper: Household Bargaining and Excess Fertility: A Study in Zambia

Read the background: View Details

23 Dec 2010
News

Rethinking the MBA: Business Education at a Crossroads named one of the best business books of 2010 by Strategy + Business magazine

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry

Profile

Ann S. Moore

Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce... View Details

Keywords: Entertainment / Media; Entrepreneurship

March 2022
Case

Auto Mag (Abridged)

By: David E. Bell

A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to... View Details

Keywords: Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction

September 2022
Article

How HBR Has Covered Women and Business: From Articles on 'Successful Wives of Successful Executives' to 'Women Rising: The Unseen Barriers'

By: Colleen Ammerman and Boris Groysberg

Over the course of its century-long history, HBR has evolved significantly in its coverage of women and business. At first the magazine barely acknowledged the existence of women in the workforce, but in the 1950s it began to pay attention to the roles women were... View Details

Keywords: Women; Business; Gender; Journals and Magazines; Trends

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November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

26 Jan 2015
Video

Ann Moore - Making A Difference

January 2012 (Revised March 2012)
Background Note

Cahiers du Cinéma and The French Film Industry

By: Mukti Khaire, Elena Corsi and Emilie Billaud

The French film magazine Cahiers du Cinéma contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry, and on French film magazines. View Details

Keywords: Film Entertainment; Journals and Magazines; Motion Pictures and Video Industry; Publishing Industry; France