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- All HBS Web (135)
- Faculty Publications (20)
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- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- 20 Feb 2007
- First Look
First Look: February 20, 2007
research. Learning and Equilibrium as Useful Approximations: Accuracy of Prediction on Randomly Selected Constant Sum Games Authors:Ido Erev, Alvin E. Roth, R. Slonim, and Greg Barron Periodical:Economic Theory (forthcoming). Special... View Details
Keywords: Martha Lagace
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
mean and the distribution around that, and then look at the overall shape of what we get, and determine whether we are actually getting something that looks like a realistic demand curve or not,” Israeli explains. When the GPT prompt... View Details
Keywords: by Kristen Senz
- 19 Jul 2016
- First Look
July 19, 2016
complicated—and instructive. Kodak suffered from a technology transition in which it lost the benefits of a learning curve to a general-purpose technology platform where there were no entry barriers. It also... View Details
Keywords: Sean Silverthorne
- Research Summary
THEME #2: BUILDING CAPABILITIES THROUGH VARIATION
Prior work has yet to establish definitively the role that variation (e.g. in individuals' activities or organizational processes) plays in the development of capabilities. Variation is usually either not considered (e.g., the learning curve examines... View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
the method prepared future business leaders, however, Harvard faculty and administrators have long been aware of a nagging truth: learning how business operates and actually doing business are very different things. No matter how well... View Details
- 15 Feb 2022
- Book
When Working Harder Doesn’t Work, Time to Reinvent Your Career
be more rewarding. The book weaves in the stories of high-achieving musicians, philosophers, religious leaders, scientists, and Olympic athletes—some who gracefully jumped to the second curve and others who stumbled, and whose despair... View Details
Keywords: by Avery Forman
- 18 Oct 2010
- Lessons from the Classroom
Venture Capital’s Disconnect with Clean Tech
suspend the emissions reduction law until the state's unemployment rate falls below 5.5 percent for four consecutive quarters. "The cost curves you see in renewable energy are falling fairly predictably," Lassiter says.... View Details
- 01 Sep 2009
- First Look
First Look: September 1
forces. Download the paper from SSRN ($5): http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1413775 Repetition of Interaction and Learning: An Experimental Analysis Authors:Bradley R. Staats, Francesca Gino, and Gary P. Pisano Abstract The View Details
Keywords: Martha Lagace
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
groceries have expanded to takeout and deliveries, and face-to-face meetings have been replaced by video conferences across many sectors of the economy. In China, which is ahead of the curve both in terms of the outbreak and the... View Details
Keywords: by Hong Luo and Alberto Galasso
- 01 Feb 2021
- What Do You Think?
Has the New Economy Finally Arrived?
contributed to what came to be regarded as a target unemployment rate, with anything less causing excessive inflation. At one time, many economists thought this to be as high as 6 percent. The Phillips curve has taken its lumps over the... View Details
Keywords: by James Heskett
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
the time to learn their new company's management processes." Stephen Basikoti put it this way: "The fact that some transplanted leaders do not succeed does not negate the fact that management performance is portable; it simply... View Details
Keywords: by Jim Heskett
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
the individual's ability to cope with and responsibly manage it (for the sake of both the organization and individual). As a general rule of thumb, the risk is probably too great if it will take more than six months to progress far enough along the View Details
Keywords: by Linda Hill
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
or Co-locate? Autonomy versus Learning Effects at the United States Patent Office By: Choudhury, Prithwiraj, Cirrus Foroughi, and Barbara Larson Abstract—While employees might prefer work arrangements that offer greater autonomy, such as... View Details
Keywords: Dina Gerdeman
- 12 Oct 1999
- Research & Ideas
Right from the Start: Common Traps for the New Leader
In this excerpt from Chapter 1 of the their book, Dan Ciampa and HBS Professor Michael D. Watkins describe some of the common traps into which new leaders can fall. Falling Behind The Learning Curve Not... View Details
Keywords: by Dan Ciampa & Michael D. Watkins
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
became. Male doctors performance also improved when emergency rooms had more female doctors. For Huang, the price of that learning curve seems too high for women. “There's lots of these scenarios where... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
toolkit introduces the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price... View Details
Keywords: by Sarah Jane Gilbert
- 05 Aug 2015
- What Do You Think?
What Happened to the ‘Innovation, Disruption, Technology’ Dividend?
very much of their profits in new technologies, instead returning profits to shareholders or holding cash? Or is too much of our innovation devoted to "cool apps" that actually reduce productivity? Yet others still argue for patience. There is a View Details
- 19 Jan 2016
- First Look
January 19, 2016
Black’s original conjectures, and the author highlights refinements and additions to the original list. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50338 November 2015 Journal of Thoracic and Cardiovascular Surgery Influence of Experience and the... View Details
Keywords: Sean Silverthorne
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
chains and people analytics to artificial intelligence-based models and automated biotechnology research, organizations further along the digital curve are responding differently than those still wondering how to evolve. The digital... View Details
Keywords: by Danielle Kost