Kim Girard - Publications - Faculty & Research

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

Dina Pomeranz's interest in helping people build a savings cushion for difficult economic times emerged during a summer internship in Cameroon, where a woman she lived with shared how worried and anxious she was about her financial future. "She told me how she... View Details

Keywords: by Kim Girard

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010 arrests, but the Harvard Business... View Details

Keywords: by Kim Girard; Advertising; Publishing

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Harvard Business School Professor J. Gunnar Trumbull balks at the ubiquitous idea that the concentrated power of a few billionaires controls public policy and government regulation. Exaggeration of the impact of big business on public policy, he says, comes at a high... View Details

Keywords: by Kim Girard

20 Aug 2012
Research & Ideas

The Acquirers

When it comes to mergers and acquisitions, private equity firms are in high-stakes competition with public companies to identify takeover targets. During some M&A waves, public companies dominate while in other periods private equity firms win out. Understanding... View Details

Keywords: by Kim Girard; Financial Services

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

When Reynold Levy took over as president of New York's Lincoln Center for the Performing Arts in 2002, he faced a classic challenge for any nonprofit leader navigating a complex environment: staying relevant to the next generation. Levy knew that 18- to 44-year-olds... View Details

Keywords: by Kim Girard; Entertainment & Recreation

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012 averaged 84 million visitors per... View Details

Keywords: by Kim Girard; Food & Beverage

Publications