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- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
Ron Johnson's latest undertaking has the makings of a perfect business school case study. As the new CEO of J.C. Penney he's charged with transforming an aging department store chain with lagging market share. The sweeping plan begun February 1 to put cool back in...
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- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Harvard Business School Professor Rohit Deshpandé often asks his marketing students a show-stopping question: Is everything brandable—and should everything be brandable? So when he read a November 2010 New York Times piece on the tensions between traditional...
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- 19 Mar 2012
- HBS Case
HBS Cases: Overcoming the Stress of ‘Englishnization’
In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become proficient in English—the "language of business"—or risk...
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by Kim Girard
- 02 Sep 2013
- Research & Ideas
The Curse of Double-Digit Growth
Double-digit long-term growth might justify bragging rights for any country. But a turbocharged GDP comes at a price, says Eric D. Werker, an associate professor in the Business, Government and International Economy unit at Harvard Business School. "Countries that...
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by Kim Girard
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps...
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- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to many other multinationals: should the company shift from manufacturing in a few sites in...
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- 04 Sep 2012
- Research & Ideas
Why Most Leaders (Even Thomas Jefferson) Are Replaceable
Harvard Business School Assistant Professor Gautam Mukunda leads off his new book, Indispensable: When Leaders Really Matter, with the results of social science research that executives may wish not to consider: individual leaders rarely make a difference. Although...
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by Kim Girard
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
Buried in the middle layers of many organizations resides a strata of highly skilled experts, from HR managers to risk evaluators, whose collective wisdom and experience could prove invaluable in informing strategic decisions at the highest levels. “They're all...
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