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26 May 2003
Research & Ideas

What Your Competition is Telling You

player] has created—and then do things they can't," he says. For example, Cisco essentially created the market for Internet routers that help enterprise customers "link together different types of computers," writes Yoffie in his book View Details

Keywords: by David Stauffer

20 Aug 2013
First Look

First Look: August 20

green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural... View Details

Keywords: Anna Secino

29 Jul 2014
First Look

First Look: July 29

competitive advantage-Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo View Details

Keywords: Sean Silverthorne

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

investment. "Now, obviously, the company is doing much better since Jobs returned to the CEO job; but having said that, it has not yet reached the value that it was in the early 1990s," Yoffie points out. Yoffie, whose book Judo... View Details

Keywords: by Sean Silverthorne