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Show Results For
-
All HBS Web
(341)
- News (105)
- Research (199)
- Events (1)
- Multimedia (2)
- Faculty Publications (74)
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- September 2017
- Teaching Note
Marketing Transformation at Mastercard
By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040.
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- 27 Feb 2017
- News
Reputation is Vital to Survival in Turbulent Markets
- 16 Jun 2017
- News
Does Amazon’s Acquisition of Whole Foods Check Out?
- 29 Jun 2022
- News
HBS Staff 2022 Summer Reading List
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Organizations with great reputations can draw large and loyal followings. Source: iStock In developed countries, the best friends of businesses are the legal, political, and social institutions—banks, courts, intellectual property safeguards—that provide a protective...
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Keywords:
by Sean Silverthorne
- 18 Aug 2020
- News
Vaccines Use Bizarre Stuff. We Need a Supply Chain Now.
- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan requires each state to meet a...
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- 03 Sep 2019
- Cold Call Podcast
At Booking.com, Innovation Means Constant Failure
- 09 Jun 2009
- Research Event
Business Summit: Enterprise Risk Management
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderator: Robert S. Kaplan, HBS Faculty Speakers: James Colica, Senior Vice...
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Keywords:
Re: Robert S. Kaplan
- 29 Apr 2014
- News
4 Components Required to Sustain Innovation
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy.
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Keywords:
Trade;
Food;
Globalization;
Marketing Strategy;
Market Entry and Exit;
Diversification;
Consumer Products Industry;
China;
United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
Until the nineteenth century, the scope for applying (imperfectly) competitive thinking to business situations appeared to be limited: Intense competition had emerged in many lines of business, but individual firms apparently often lacked the potential to have much of...
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Keywords:
by Pankaj Ghemawat
- January 2009 (Revised June 2024)
- Case
Design Thinking and Innovation at Apple
By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy....
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Keywords:
Design;
Corporate Entrepreneurship;
Innovation and Management;
Product Design;
Product Development;
Research and Development;
Creativity;
Technology Industry
Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- August 2019
- Case
Simón Cohen at Henco: Sustaining 'High Performance, Happy People'
By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green
Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal...
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Keywords:
Work/life Balance;
Growth Strategy;
Corporate Culture;
Motivation;
Values;
Authentic Leadership Development;
Leadership;
Personal Development and Career;
Motivation and Incentives;
Values and Beliefs;
Service Operations;
Organizational Culture;
Growth and Development Strategy;
Service Industry
Gino, Francesca, Jeff Steiner, Arianna Camacho, and Paul Green. "Simón Cohen at Henco: Sustaining 'High Performance, Happy People'." Harvard Business School Case 920-005, August 2019.
- 27 Aug 2018
- Sharpening Your Skills
Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur
reports that attempt to explain the necessary ingredients to becoming a successful entrepreneur—no matter how unlikely. The Most Successful Startups Have Hands-On Founders The best-performing startups are those where the founder is...
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by Sean Silverthorne
- 2021
- Chapter
Taking Leadership to a New Place: Outside-the-Building Thinking to Improve the World
BOOK ABSTRACT: Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity.
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Kanter, Rosabeth M. "Taking Leadership to a New Place: Outside-the-Building Thinking to Improve the World." Chap. 3 in The Business of Building a Better World: The Leadership Revolution That Is Changing Everything, edited by David L. Cooperrider and Audrey Selian. Oakland, CA: Berrett-Koehler Publishers, 2021.
- 06 Oct 2008
- Research & Ideas
Updating a Classic: Writing a Great Business Plan
pages long, but it describes an outstanding team pursuing a new technology. I have seen compelling business plans in the form of a few PowerPoint slides, a couple of scribbled pages, and a brief video. What matters is having all the required View Details
Keywords:
by Sean Silverthorne
- December 2015 (Revised July 2020)
- Technical Note
Some Strategy Ingredients: Scale, Learning, and Market Structure
This note introduces students to some economic concepts and ideas that are important ingredients for strategy, such as scale, learning, and the effects of market structure on competition. The note approaches these ideas really from a strategy perspective with a focus...
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Van den Steen, Eric. "Some Strategy Ingredients: Scale, Learning, and Market Structure." Harvard Business School Technical Note 716-439, December 2015. (Revised July 2020.)