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  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about hedonic products to enhance... View Details
Keywords: Dina Gerdeman
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2022
  • News

Blissful Thinking

that they’re in decline and they’re panicking. But for 25- and 35-year-olds, it’s about knowing you’re going to change. Owning that and being ready is something they’re really interested in. Some of these lessons seem so obvious. This idea that the View Details
Keywords: Dan Morrell; illustration by Dan Winters
  • 22 Sep 2017
  • News

The Epicenter of Miami’s Vice

into. White: So you describe in the book a lot of the hedonism of the Mutiny club, but once you subtract the bathtub of champagne, you really are actually telling a business story, which is your background. Can you describe a little bit... View Details
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Association for Consumer Research The Functional Alibi By: Keinan, Anat, Ran Kivetz, and Oded Netzer Abstract—Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

Ubel Publication: Health Psychology 27, no. 6 (November 2008): 669-675 Abstract Objective: The authors addressed a lingering concern in research on hedonic adaptation to adverse circumstances. This research typically relies on self-report... View Details
Keywords: Martha Lagace
  • 18 Oct 2016
  • First Look

October 18, 2016

durable, consumable, functional, and hedonic products) and evidence from a real-word dataset of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, we show that... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

self-made products. Participants saw their amateurish creations—of both utilitarian and hedonic products—as similar in value to the creations of experts and expected others to share their opinions. Our account suggests that labor leads to... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after giving more to charity, but only... View Details
Keywords: Anna Secino
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

to be coupled with very low life satisfaction. Thus, people may work hard to maintain or increase their income in part because they overestimate the hedonic costs of earning low levels of income. Capital Market Driven Corporate Finance... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

susceptible to fleeting situational factors; problematically, individuals are insensitive to the impact of such factors on their behavior, misattributing utility caused by these irrelevant factors to stable underlying preferences. Consequently, subsequent behavior... View Details
Keywords: Martha Lagace