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Show Results For
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All HBS Web
(887)
- People (1)
- News (284)
- Research (386)
- Events (10)
- Multimedia (28)
- Faculty Publications (197)
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- June 2010
- Teaching Note
Google Inc. and Google Inc. (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Teaching Note for [910032] and [910036].
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Keywords:
Web Services Industry
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
wealth with them. His parents’ primary assets were their talents, energies, and aspirations to have a better life for themselves and their children. So how did Brin reach a position to cofound Google in 1998? The US educational system...
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- March 2018 (Revised March 2019)
- Case
Gender and Free Speech at Google (A)
By: Nien-hê Hsieh, Martha J. Crawford and Sarah Mehta
In August 2017, Google fired James Damore, a 28-year-old software engineer who had been employed by the company since 2013. The move came after Damore penned an internal company memo titled “Google’s Ideological Echo Chamber,” which posited that innate biological...
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Keywords:
Free Speech;
Representation;
Diversity;
Gender;
Race;
Human Resources;
Employees;
Employee Relationship Management;
Recruitment;
Selection and Staffing;
Labor;
Employment;
Lawsuits and Litigation;
Organizational Culture;
Technology Industry;
United States;
California
Hsieh, Nien-hê, Martha J. Crawford, and Sarah Mehta. "Gender and Free Speech at Google (A)." Harvard Business School Case 318-085, March 2018. (Revised March 2019.)
- July 2010 (Revised March 2011)
- Supplement
Google in China (C)
By: John A. Quelch
Quelch, John A. "Google in China (C)." Harvard Business School Supplement 511-024, July 2010. (Revised March 2011.)
- June 2017
- Teaching Note
Google to Alphabet: Two Job Opportunities
By: Robert Simons and Jennifer Packard
This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046
The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account...
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- November 2014
- Teaching Note
Google Inc. in 2014 and Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Supplements 915004 and 915005
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- November 2010 (Revised April 2011)
- Case
Google and Earnings Guidance
By: Francois Brochet and David Kiron
The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
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Keywords:
Business Earnings;
Communication Strategy;
Capital Markets;
Corporate Disclosure;
Corporate Governance;
Business and Shareholder Relations;
United States
Brochet, Francois, and David Kiron. "Google and Earnings Guidance." Harvard Business School Case 111-026, November 2010. (Revised April 2011.)
- June 2018 (Revised January 2020)
- Case
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the...
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Keywords:
Alphabet;
Amazon;
Apple;
Strategy;
Technology;
Intelligent Assistants;
Smart Speaker;
Voice Assistants;
Voice;
Platform;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Product Positioning;
Technology Industry
Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
- December 2013
- Article
How Google Sold Its Engineers on Management
By: David A. Garvin
High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial...
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Keywords:
Organizational Behavior;
Human Resource Management;
Managing Change;
Organizational Change;
Analytics;
Management;
Leadership;
Human Resources;
Talent and Talent Management
Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.
- March 2010 (Revised August 2010)
- Case
Systems Infrastructure at Google (A)
By: Linda A. Hill and Emily Stecker
This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application...
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Keywords:
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Leadership Development;
Product Design;
Groups and Teams;
Creativity;
Motivation and Incentives;
Competitive Strategy;
Technology Industry;
United States
Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (A)." Harvard Business School Case 410-110, March 2010. (Revised August 2010.)
- April 2009
- Case
Keeping Google "Googley" (Abridged)
By: Boris Groysberg, David A. Thomas and Alison Berkley Wagonfeld
Groysberg, Boris, David A. Thomas, and Alison Berkley Wagonfeld. Keeping Google "Googley" (Abridged). Harvard Business School Case 409-099, April 2009.
- Article
Earnings and Ratings at Google Answers
By: Benjamin Edelman
I analyze all questions and answers from the inception of the Google Answers service through November 2003, and I find notable trends in answerer behavior: more experienced answerers provide answers with the characteristics askers most value, receiving higher ratings...
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Keywords:
Service Delivery;
Opportunities;
Behavior;
Value;
Jobs and Positions;
Wages;
Business Earnings
Edelman, Benjamin. "Earnings and Ratings at Google Answers." Economic Inquiry 50, no. 2 (April 2012): 309–320. (draft as first circulated in 2004.)
- March 2019
- Supplement
Gender and Free Speech at Google (B)
By: Nien-hê Hsieh and Sarah Mehta
In November 2018, 20,000 Google employees participated in a walkout to protest the company’s decision to grant a $90 million exit package to a former executive accused of sexual misconduct. The case explores organizers’ demands and asks how the company’s senior leaders...
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Keywords:
Free Speech;
Ethnicity;
Gender;
Race;
Employees;
Employee Relationship Management;
Recruitment;
Labor;
Employment;
Lawsuits and Litigation;
Technology Industry;
United States;
California
Hsieh, Nien-hê, and Sarah Mehta. "Gender and Free Speech at Google (B)." Harvard Business School Supplement 319-085, March 2019.
- April 2009
- Article
What's Your Google Strategy?
By: Andrei Hagiu and David B. Yoffie
Hagiu, Andrei, and David B. Yoffie. "What's Your Google Strategy?" Harvard Business Review 87, no. 4 (April 2009).
- February 2019
- Teaching Note
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie
Teaching Note for "Voice War: Hey Google vs. Alexa vs. Siri," HBS No. 718-519.
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- February 2011
- Teaching Note
Google and Earnings Guidance (TN)
By: Francois Brochet
Teaching Note for 111026.
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- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest...
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Keywords:
Strategy;
Artificial Intelligence;
Deep Learning;
Voice Assistants;
Smart Home;
Market Share;
Globalized Markets and Industries;
Competitive Strategy;
Digital Platforms;
AI and Machine Learning;
Technology Industry;
United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- April 2011
- Teaching Note
Samsung and Google TV (TN)
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
Teaching Note for 711505.
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Keywords:
Electronics Industry
- April 2011
- Teaching Note
Prediction Markets at Google (TN)
Teaching Note for 607088.
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