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All HBS Web
(141)
- News (80)
- Research (42)
- Multimedia (3)
- Faculty Publications (22)
- 10 Mar 2016
- News
Obama’s legacy of tech innovation
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
https://cb.hbsp.harvard.edu/cbmp/product/817084-PDF-ENG Harvard Business School Case 517-110 The Dubai International Film Festival This case follows the conception and emergence of the Dubai International Film View Details
Keywords:
Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
From Local Tradition to Global Capitalism Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large...
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Keywords:
Sean Silverthorne
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports...
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Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so...
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Keywords:
Value Creation;
Product Positioning;
Marketing Channels;
Global Strategy;
Food and Beverage Industry;
Ohio;
Munich;
Brazil;
Bangalore;
Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
- 28 May 2015
- News
Harvard Business School MBA Class of 2015 Celebrates Class Day
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director...
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Keywords:
Entertainment;
Entrepreneurship;
Decision Making;
Film Entertainment;
Motion Pictures and Video Industry;
United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of...
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Keywords:
Advertising;
Advertising Campaigns;
Marketing;
Brands and Branding;
Entertainment;
Advertising Industry;
Entertainment and Recreation Industry
Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
Nancy F. Koehn
Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details
- June 2016
- Article
Social and Spatial Clustering of People at Humanity's Largest Gathering
By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela
Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of...
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Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela. "Social and Spatial Clustering of People at Humanity's Largest Gathering." PLoS ONE 11, no. 6 (June 2016).
- 2020
- Working Paper
Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance
By: Prithwiraj Choudhury and Ohchan Kwon
Using a natural experiment and field interviews, this paper studies how social attachment to place imposes psychic costs on workers who experience geographic mobility. This is especially salient when workers are assigned to locations far from their hometown, which may...
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Keywords:
Distance From Hometown;
Social Attachment To Place;
Psychic Costs;
Worker Performance;
Natural Experiment;
Geographic Location;
Familiarity;
Employees;
Performance;
India
Choudhury, Prithwiraj, and Ohchan Kwon. "Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance." Harvard Business School Working Paper, No. 19-010, August 2018. (Revised January 2020.)
- October 2006 (Revised March 2007)
- Case
Production I.G: Challenging the Status Quo
By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),...
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Keywords:
Business Growth and Maturation;
Competitive Advantage;
Markets;
Animation Entertainment;
Going Public;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Tokyo
Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold...
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- Profile
Harshini Chengareddty
and in the summer, there’d be a different music or art festival happening every weekend, so I remember very fondly the time I spent laying on picnic blankets in the sunshine. What has changed about your understanding of leadership? There...
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- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
get free entry to “ApeFest,” the music festival we referenced earlier. Even the Vatican has issued NFTs that give holders exclusive access to historical artifacts and documents.* *And of course, these sorts of benefits are typically...
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- Profile
Adrian Obleton
hometown? My Augusta, GA high school I went to. At Davidson Fine Arts I focused on choir from the time I was in 6th grade until graduation. Its yearly arts festival is an incredible display of talent and devotion from both the students...
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Robert C. Merton
Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.
Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of...
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- 19 Sep 2023
- Research & Ideas
What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space
in an intellectual jam session, like a jazz festival of ideas. The other course is a new one, an elective curriculum course at the Business School. It’s focused on India, and the lens is one of creativity and entrepreneurship. India is...
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- 01 Dec 2019
- News
Remix
and a whopping 89.6 percent of all Grammy nominations between 2013 and 2019 went to men. According to a Pitchfork survey, last year female artists made up only 19 percent of average musical festival lineups. Lollapalooza, the most iconic...
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