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- September 2009
- Case
Intel NBI: Image Components Organization
By: Willy C. Shih and Thomas Thurston
The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it...
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Keywords:
Business Startups;
Corporate Entrepreneurship;
Product Development;
Production;
Failure;
Diversification;
Semiconductor Industry
Shih, Willy C., and Thomas Thurston. "Intel NBI: Image Components Organization." Harvard Business School Case 610-028, September 2009.
- August 2009 (Revised August 2009)
- Case
Intel NBI: Radio-Frequency Identification
By: Willy C. Shih and Thomas Thurston
The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks...
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Keywords:
Business Startups;
Corporate Entrepreneurship;
Organizational Structure;
Failure;
Diversification;
Integration;
Semiconductor Industry
Shih, Willy C., and Thomas Thurston. "Intel NBI: Radio-Frequency Identification." Harvard Business School Case 610-027, August 2009. (Revised August 2009.)
- August 2009
- Case
Intel NBI: Vivonic
By: Willy C. Shih and Thomas Thurston
Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company...
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Keywords:
Business Startups;
Experience and Expertise;
Corporate Entrepreneurship;
Product Development;
Failure;
Diversification;
Semiconductor Industry
Shih, Willy C., and Thomas Thurston. "Intel NBI: Vivonic." Harvard Business School Case 610-025, August 2009.
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details