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All HBS Web
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- News (3)
- Research (28)
- Multimedia (1)
- Faculty Publications (13)
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- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
importance of “oral language” as an important managerial cognitive capability, we code the topics and sentiments expressed in the text of what the CEOs say (verbal language) and separately code the facial...
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Dina Gerdeman
- 28 May 2019
- News
Turning Point: Into the Wild
relationships. Alexandra Morehouse is the CMO at Banner Health. On a recent trip to see Japan’s famous snow monkeys, she noticed they had facial expressions identical to those she sometimes sees in board...
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- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
the viewers' emotional response with the help of eye-tracking technology combined with facial expression analysis software. Evoking surprise proved to be the most effective way of capturing attention, while...
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- 01 Dec 2017
- News
The Future of VR is Animated Bunnies
as they mimic each other’s motions. Baobab’s characters do the same thing, imitating the facial expressions and other motions of the viewers. As they explore the virtual world of Invasion!, for instance,...
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Janelle Nanos
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
between other ads as emotional buffers—sort of palate cleansers for the soul. Participants could watch an ad until the end or skip to the next one by pressing the space bar at any time. In each case, a camera recorded participants' facial...
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness,...
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- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the...
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by Carmen Nobel
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch....
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- 30 Aug 2011
- First Look
First Look: August 30
video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and...
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Sean Silverthorne
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
hints of emotion leak out in facial movements—a momentary blush or twitch that might be caught in a couple frames of film but would escape the notice of most untrained observers. Evidence suggests that micro-expressions are there to be...
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by Michael Wheeler
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too,...
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by Carmen Nobel
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to be adopted by mainstream...
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial View Details
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Sean Silverthorne