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- Faculty Publications (24)
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- All HBS Web (44)
- Faculty Publications (24)
- January 2024 (Revised February 2024)
- Course Overview Note
Managing Customers for Growth: Course Overview for Students
By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of...
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Keywords:
Customer Relationship Management;
Decision Making;
Analytics and Data Science;
Growth Management;
Telecommunications Industry;
Technology Industry;
Financial Services Industry;
Education Industry;
Travel Industry
Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
Elisabeth C. Paulson
Elisabeth Paulson is an Assistant Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. She teaches the first year course on Technology and Operations Management in the required curriculum.
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- Teaching Interest
Applied Business Analytics
Course Overview:
Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer...
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- Teaching Interest
Data Science for Managers
- Served as a teaching fellow; assisted MBA students with classroom coding exercises.
- Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data.
- Developed interactive web... View Details
- Web
Curriculum - MBA
School Recognizing that data-driven insights are critical for modern business decision making, this course equips managers to effectively lead analytics-powered organizations. Topics covered include: An understanding of foundational data...
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- Web
Placement - Doctoral
Dissertation: Three Essays on Cost-benefit Trade-offs in Individual and Organizational Decision-Making Advisors: Michael I. Norton, Leslie K. John, Elizabeth A. Keenan, and Joachim Vosgerau 2022 Serena Hagerty Marketing, 2022 Placement:...
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- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
democratized both inside and outside of companies. In the past, CEOs and other senior leaders were seen as the legitimate strategic decision-makers because they had more access to data and could decide if and when to share it. With much...
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- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
create a data-driven culture, but rather a data-informed one. Data shouldn't be touted as a replacement for expertise or experience. Instead, it should enable employees to question the organization’s status quo, using insights from data...
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- Web
Online Business Analytics Course | HBS Online
and lagged variables Free E-Book Advance Your Career with Essential Business Skills Learn how to contribute to key business discussions and drive strategic decision-making with this free guide. Access your free e-book Our Difference The...
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- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
all of us. DeLollis: When it comes to race, technology, and tomorrow’s business outcomes, what advice would you give to CEOs, CMOs, and other top decision makers? Turner: I advise them that if marginalized people and women weren’t involved in the past’s View Details
Keywords:
by Barbara DeLollis
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
level. Their work has been both influenced by and reported recently by several academics. Harvard Business School professors Michael Luca and Max Bazerman track experimentation in decision-making back to the Book of Daniel, BC 167-164....
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- 04 Sep 2019
- News
A Measured Approach
machine learning model, which enabled the organization to locate between 50 and 200 percent more out-of-school children for no additional cost. “That’s the sort of success case that gets us really excited, where we can unlock so much impact by providing the right View Details
Keywords:
Lisa Scanlon Mogolov
- 25 Aug 2022
- News
Labs Enable Large-scale Research
and Marco Iansiti (both HBS) will focus on the theory and practice of responsible AI for facilitating data-driven decision-making in organizations. They will explore how people use AI tools and machine...
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- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
experiments for second-year MBA students and in his 2020 book, The Power of Experiments: Decision-Making in a Data-Driven World, co-written with Max H. Bazerman, the Jesse Isidor Straus Professor of Business...
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Keywords:
by Danielle Kost
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future. The Power of Experiments: Decision-Making in a Data-Driven World by Michael Luca, Lee J....
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- Web
2022 Symposium - Race, Gender & Equity
her $260,000 Ewing Marion Kauffman Foundation grant examining the decision-making and network behaviors of VCs. The Lab focuses on understanding and solving funding inequities in the VC industry through View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
individual passengers’ connection times, the system also produces quantile forecasts for the number of passengers arriving at the immigration and security areas. Academic/Practical relevance: Airports and airlines have been challenged to improve View Details
Keywords:
Dina Gerdeman
- 15 Jan 2013
- First Look
First Look: January 15
promoted services ranging from data-driven technologies that helped manage stress to mobile tools that attempted to diagnosis medical conditions as diverse as Alzheimer's disease and foot ulcers. The case is set in August 2011 as Rock...
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Keywords:
Sean Silverthorne
- Web
America on the Move - U.S. Competitiveness
Quotation) to ask, "What do you think should happen at the airport?" This resulted in a public-private partnership with $100 million over 40 years... Our Data-Driven Gary project partners with the University of Chicago's Harris School of...
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- Web
Print View - Course Catalog
organizational structures, culture, politics, decision-making processes, and society as a whole. IT is fundamentally changing how physical products are designed, how services are delivered, and how individuals interact with businesses and...
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