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- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200....
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- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare...
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Susan Young
- 01 Oct 2013
- News
Banking on Africa's Future
particularly pro-development." Founded in 2004, Helios has a number of prominent investors, including George Soros, Madeleine Albright, Jacob Rothschild, and David Bonderman. That's due in no small measure to Helios's success and to...
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- 01 Sep 2008
- News
Faculty Books
identify customer-owners, delight them by exceeding their expectations, foster an ownership culture throughout the company, and measure and increase “ownership quotient” among customers and employees....
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- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer...
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Das Narayandas
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines...
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- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and manufacturing in a loop View Details
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Julia Hanna
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit...
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Jennifer Meyers
- 01 Jun 2000
- News
Flexibility Is Key to Product Development in Internet Time
When the number of Internet-based businesses took off in the mid-1990s, many long-standing rules for product innovation were blown away. Previous models of development based on a sequential process of planning and execution are not workable in the Internet age, where...
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Judith A. Ross
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
company’s product throughout its Seattle headquarters. Other customers include NASA, the Ritz-Carlton, Starbucks, Whole Foods, Amazon, Disney’s Epcot theme park, and Google. IceStone has come a long way since Magagnini’s dark day, and not...
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- 01 Sep 2003
- News
Incentives and Operational Excellence
Operational problems can be the cause of an organization’s demise. Often they can be traced to poor controls in interorganizational settings, according to HBS associate professor V.G. Narayanan, a specialist in measurement systems and...
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- 01 Jun 2022
- News
Eyes in the Skies
Beijing—simply by dropping a pin onto a map. Because the company’s satellites fly over the same sites multiple times a day, customers can monitor evolving situations over time, such as tracking tug boats as they haul barges laden with...
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Alexander Gelfand
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
- 02 Jun 2011
- News
Serious Fun
where they manage vampire customers in order to earn cash, pay off debt, and “save for their eternal retirement;” and in Refund Rush, gamers help clients decide how best to allocate their income tax refund. I sampled Groove Nation, a...
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- 01 Jun 2000
- News
Books
about helping executives to get beyond these misconceptions by opening their eyes to new vistas." e-Leadership is also available as an electronic version that can be downloaded and customized at the reader's discretion. More information...
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- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
Series kicked off September 15 with HBS Professor George Serafeim, who talked about his Impact-Weighted Accounts Project at HBS. Impact-weighted accounts offer a tool for measuring a company’s external impacts on society and the...
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Margie Kelley
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly...
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- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators and startup competitions are...
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- 01 Jun 2018
- News
Ask the Expert: Star Search
enabling employees to move throughout the organization. Knowing employees want to make a difference is fantastic, but how do you measure and convey that difference to them? —Kate O’Donnell (MBA 2016) GULLIVER: We do that through...
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Dan Morrell
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught...
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