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All HBS Web
(4,254)
- People (11)
- News (1,012)
- Research (2,487)
- Events (12)
- Multimedia (34)
- Faculty Publications (955)
- 05 Sep 2018
- Video
Clip of James Mwangi Creating Emerging Markets Full Interview
- Web
In the News - Creating Emerging Markets
Harvard's Creating Emerging Markets Project HBS Professor Geoffrey Jones provides insights on the evolution of business leadership as part of Columbia University's Center for Sustainable Investment's...
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- Web
Additional Archives - Creating Emerging Markets
Creating Emerging Markets. In English. Programa de História Oral The Oral History Program CPDOC’s collection of 1,000 oral histories includes a wide range of interviews of entrepreneurs active in São Paulo, the leading business center in...
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- Web
Frequently Asked Questions - Creating Emerging Markets
if I think of another way to use the interview videos? Please write to us at cem@hbs.edu so that we can share it with the broader community. If you see a clip in the longer videos that you would like to use, we can create a video clip for...
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- Web
Research & Teaching - Creating Emerging Markets
Uses for Research & Teaching Research Guidelines Teaching Guidelines Research Guidelines The Creating Emerging Markets project provides a unique and freely accessible resource for scholars and researchers....
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- January 2018 (Revised February 2018)
- Technical Note
Making Markets
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that...
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Keywords:
Marketplaces;
Two-Sided Markets;
Entrepreneurship;
Market Design;
Digital Platforms;
Marketplace Matching;
Market Participation;
Market Transactions;
Market Entry and Exit;
Digital Platforms;
Auctions
Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
- 03 Nov 2022
- Blog Post
Introducing the Creating Emerging Markets Sustainability Series
Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment Initiative is excited to bring...
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- Web
Lessons from History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in...
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- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful way. You’ve leveraged various...
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- Web
Stories of Corruption - Creating Emerging Markets
Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite stories written in either English or Spanish to...
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- December 2013
- Course Overview Note
Digital Marketing Strategy
By: Thales Teixeira
Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.
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Teixeira, Thales. "Digital Marketing Strategy." Harvard Business School Course Overview Note 514-087, December 2013.
- July 2015
- Teaching Note
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to...
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- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- 22 Aug 2009
- News
Let's create real private market for health care
- July–August 2015
- Article
Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets
By: Amos Winter and Vijay Govindarajan
Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do...
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Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
- Web
Using Oral History in Research - Creating Emerging Markets
Conferences Using Oral History in Research DEC 15th (9am - 12pm) EST The Creating Emerging Markets (CEM) project has been conducting in-depth interviews with top business leaders in emerging View Details
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
Aziz Managing Director of Sefam Private Limited, explains how, in the early 1980s, she and her brother decided to innovate the entire production chain of Pakistani cotton embroidery in order to prove that emerging markets can View Details
- Web
Resources on Indian Business History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History Standard Reference Works Feb 2004 New Delhi: Oxford University Press Oxford History of Indian Business Dwijendra Tripathi Mar 2013 New Delhi:...
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- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
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Keywords:
Product Launch;
Failure;
Problems and Challenges;
Complexity;
Governing Rules, Regulations, and Reforms;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- 04 Jan 2018
- Working Paper Summaries