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- All HBS Web (584)
- Faculty Publications (125)
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- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
- 01 Sep 2005
- News
The Dark Side
Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland.... View Details
Keywords: Arts, Entertainment
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
for desired specimens in real time. Chicago: Cinekin (Constance Freedman, MBA ’06, chief strategy officer) uses people’s movie preferences to predict the compatibility of couples. London: Qtara (Steve Berry, MBA ’79, chairman) is... View Details
- 01 Mar 2003
- News
Books
researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of View Details
- 01 Feb 1997
- News
Herzlinger on Health Care: Revolution in Evolution
that patients may feel are necessary; and squeezing down compensation for talented physicians and hospitals. Indeed, activist American consumers even rebel against perfectly rational HMO tactics like reducing hospital lengths of stay.... View Details
- 01 Feb 2000
- News
New Releases
with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
- 01 Oct 2000
- News
Lydia M. Marshall: Gumption and Grace
former boss at Citicorp, her social worker mother, her physician grandfather, her husband -- she is also justifiably proud of her own accomplishments. After nine years in consumer banking at Citicorp, in 1985 Marshall was hired as a... View Details
Keywords: Susan Young
- 01 Mar 2023
- News
Case Study: Power Nappy
New Venture Competition. Parents are lining up. “We sold our inventory nine months faster than we’d expected,” Saigal says. The Question: Kudos has been selling directly to consumers through its website, in keeping with other eco-friendly... View Details
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
- 01 Feb 1999
- News
Short Takes
while others turned them in the direction of travel. The discovery of such unspoken preferences among consumers led the company to make important changes in the development of its navigational system. The... View Details
Keywords: Judith A. Ross
- 01 Mar 2015
- News
Ask the Expert: Inside the Fed
members of the Fed pay attention to media speculation? How do they deal with a situation where the speculation is going in the wrong direction and will likely result in a “surprise” to the markets when announced? Would they prefer to... View Details
- 01 Mar 2010
- News
Faculty Research Online
consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 01 Jun 2018
- News
Digging Deep
irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna