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  • 21 Oct 2014
  • First Look

First Look: October 21

Harvard Business School Case 515-024 Conjoint Analysis: A Do It Yourself Guide Conjoint Analysis has become one of the most commonly used quantitative market research methods.... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

and conjoint analysis in an entrepreneurial context. The note is therefore suitable for use in MBA, Executive Education, Field Study, or project contexts where the focus is startups, new business... View Details
Keywords: Carmen Nobel
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/615048-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint View Details
Keywords: Martha Lagace

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