Conjoint Analysis - Publications - Faculty & Research

21 Oct 2014
First Look

First Look: October 21

Harvard Business School Case 515-024 Conjoint Analysis: A Do It Yourself Guide Conjoint Analysis has become one of the most commonly used quantitative market research methods.... View Details

Keywords: Sean Silverthorne

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Business Fundamentals Course - CORe | HBS Online

Suppliers and Cost Markets Competition and Differentiation Featured Exercises Develop effective pricing strategies Apply conjoint analysis to understand what customers value most Indentify sources of... View Details

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Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand... View Details

16 Jun 2015
First Look

First Look: June 16, 2015

of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/615048-PDF-ENG Harvard Business... View Details

Keywords: Sean Silverthorne

24 Apr 2012
First Look

First Look: April 24

and conjoint analysis in an entrepreneurial context. The note is therefore suitable for use in MBA, Executive Education, Field Study, or project contexts where the focus is startups, new business... View Details

Keywords: Carmen Nobel

29 Jun 2007
First Look

First Look: June 29, 2007

customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint View Details

Keywords: Martha Lagace

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