Filter Results
:
(4,352)
Show Results For
-
All HBS Web
(6,427)
- People (9)
- News (967)
- Research (4,352)
- Events (17)
- Multimedia (10)
- Faculty Publications (3,065)
Show Results For
-
All HBS Web
(6,427)
- People (9)
- News (967)
- Research (4,352)
- Events (17)
- Multimedia (10)
- Faculty Publications (3,065)
Sort by
- November 2015 (Revised December 2017)
- Case
Public Capital Markets
By: Samuel G. Hanson and Colton Hicks
Hanson, Samuel G., and Colton Hicks. "Public Capital Markets." Harvard Business School Case 216-029, November 2015. (Revised December 2017.)
- June 2024 (Revised September 2024)
- Case
Sequoia Capital
By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo
Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes....
View Details
Keywords:
Venture Capital
Tango, Jo, Christina Wallace, Srimayi Mylavarapu, and Johnson Elugbadebo. "Sequoia Capital." Harvard Business School Case 824-212, June 2024. (Revised September 2024.)
- Research Summary
The Future of Market Capitalism
By: Joseph L. Bower
In 2009 we are aware of the fragile state of our market system. But a careful examination of the long term prospects for the global economy reveal other problems that may destabilize the system that has created so much wealth in the period since the second world...
View Details
- 2000
- Chapter
Relationship Marketing and Key Account Management
By: Joseph P. Cannon and N. Narayandas
Keywords:
Customer Relationship Management
- 2015
- Other Teaching and Training Material
Marketing Reading: Marketing Intelligence
By: Robert J. Dolan and Leslie K. John
This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges...
View Details
Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015.
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency....
View Details
Keywords:
Brand Management;
CRM;
Customer Relationship Management;
Marketing Strategy;
Marketing;
Brands and Branding;
Customer Focus and Relationships;
Competition;
Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
View Details
Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 2016
- Working Paper
The Attenuating Effect of Banking Relationships on Credit Market Disruption
By: Stefan Dimitriadis and Mike Horia Teodorescu
This article examines how the relationship between banks and corporations moderates the effect of credit market disruptions. The 2008-09 financial crisis led to a dramatic restriction in the supply of credit to corporations via the syndicated loan market...
View Details
- 10 Jun 2010
- Working Paper Summaries
Corporate Governance and Internal Capital Markets
Keywords:
by Zacharias Sautner & Belén Villalonga
- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.
- Research Summary
Consumer-Brand Relationships
Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the...
View Details
- 2010
- Working Paper
Corporate Governance and Internal Capital Markets
We exploit an exogenous shock to corporate ownership structures created by a recent tax reform in Germany to explore the link between corporate governance and internal capital markets. We find that firms with more concentrated ownership are less diversified and have...
View Details
Keywords:
Cost vs Benefits;
Capital Markets;
Corporate Governance;
Taxation;
Ownership;
Performance Efficiency;
Diversification;
Germany
Sautner, Zacharias, and Belen Villalonga. "Corporate Governance and Internal Capital Markets." Harvard Business School Working Paper, No. 10-100, May 2010.
- 2003
- Article
Intimacy: An Overlooked Dimension of Marketing Relationships
By: Tuba Ustuner and Rohit Deshpandé
Ustuner, Tuba, and Rohit Deshpandé. "Intimacy: An Overlooked Dimension of Marketing Relationships." AMA Educators' Proceedings 14 (2003): 134–135.
- November 2018
- Teaching Note
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg, Robin Abrahams and Tricia Gregg
- 7 Aug 2009 - 11 Aug 2009
- Conference Presentation
Network Interdependencies: Relationships Between Venture Capital and Strategic
By: Ranjay Gulati
- 03 Nov 2020
- Working Paper Summaries
The Stock Market Value of Human Capital Creation
Keywords:
by Matthias Regier and Ethan Rouen
- November 2022
- Technical Note
National Security and Transnational Capitalism
By: Meg Rithmire
Though the relationship between national security and transnational commerce had long been interrogated and contested, the 2020s saw the escalation of concerns about insecurity and interdependence. These concerns manifested in a suite of institutional innovations and...
View Details
Rithmire, Meg. "National Security and Transnational Capitalism." Harvard Business School Technical Note 723-016, November 2022.
- 01 Aug 2008
- Research & Ideas
Does Market Capitalism Have a Future?
won the Cold War. Doesn't capitalism reign supreme in the 21st century? Looking forward, we certainly can see challenges that will have to be met. So on the occasion of the School's Centennial, we felt it was appropriate to try to...
View Details
Keywords:
by Garry Emmons
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
View Details
Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 2020
- Working Paper
Party-State Capitalism in China
By: Margaret Pearson, Meg Rithmire and Kellee Tsai
The “state capitalism” model, in which the state retains a dominant role as owner or investor-shareholder amidst the presence of markets and private firms, has received increasing attention, with China cited as the main exemplar. Yet as models evolve, so has China’s...
View Details
Pearson, Margaret, Meg Rithmire, and Kellee Tsai. "Party-State Capitalism in China." Harvard Business School Working Paper, No. 21-065, November 2020.