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- Faculty Publications (6)
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- All HBS Web (58)
- Faculty Publications (6)
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Business & Environment - Faculty & Research
Integrated Reporting and Investor Clientele By: George Serafeim In this paper, I examine the relation between Integrated Reporting (IR) and the composition of a firm's investor base. I hypothesize and find that firms that practice IR have a more long-term View Details
- Web
Systems Integration - Institute For Strategy And Competitiveness
some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the system as the ultimate measure of...
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- Web
Departments - Employment
Business Operations Executive Office Information Management Services ( Analytics, Taxonomy, Search, Data Management) Information Products Team (Working Knowledge, eBaker, Baker Library|Bloomberg Center Website, etc.) Attributes of Successful Staff Members Customer...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- Web
Annual Report 2020 - Annual Report 2020
START, an intense three-day orientation to the School. This annual program, led by Professor Ryan Buell and supported by the Division of Research and Faculty Development, provides an overview of Harvard Business School and a window into...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,...
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by Dina Gerdeman
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the...
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by Benson Shapiro
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to...
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- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According...
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by James E. Aisner
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
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Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie...
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Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around...
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by Staff
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately...
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- 01 Dec 2006
- News
HBS Honors Four Alumni
graduate now devotes his time to socially oriented investment and entrepreneurship projects in England and the Middle East. William H. Donaldson (MBA ’58) The cofounder and former chairman and CEO of Donaldson, Lufkin & Jenrette, Bill...
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- 02 Sep 2014
- First Look
First Look: September 2
individual organisation's approach to its marketplace, brand resources, and strategy may to varying degrees be brand oriented. This study suggests that brand View Details
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Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
resulting from the liberalization of the Turkish economy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811081-PDF-ENG Oriental Fortune Capital: Building a Better Stock Exchange Josh Lerner and Keith Chi-ho WongHarvard Business...
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Sean Silverthorne
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining...
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- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant...
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Martha Lagace