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All HBS Web
(48)
- News (16)
- Research (23)
- Multimedia (1)
- Faculty Publications (9)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
what was going on in American society at the time. And when they did, these brands took off. Many other brands could have done the same if their managers understood how culture share worked. Take Ford and...
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by Manda Salls
- 01 Jun 2004
- News
Luxe Redux
notes Thuy T. Tranthi (MBA 1993), president of Thomas Pink USA, the London-based shirtmaker. “Many of the established brands started out as small, entrepreneurial ventures. It’s a field in constant change, which often creates significant...
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- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate View Details
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Sean Silverthorne
- 01 Dec 2006
- News
Rolling Thunder
HEAVY METAL: Stephen Julius and family aboard an Indian motorcycle, a classic brand that in late 2007 will once again hit the streets. PHOTO COURTESY STEPHEN JULIUS Vrrooom that’s the sound of the classic Indian View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
their country. After visiting a wine festival in Soweto, South Africa, in 2005, Cuffe and her husband, Khary Cuffe (MBA 2007), realized that by establishing Heritage Link Brands and distributing these...
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- 01 Dec 2008
- News
Attention, Oenophiles
wines tasted fantastic,” Cuffe said. “A light went off in my head.” Not long after, Cuffe and her husband, Khary Cuffe (MBA ’07), founded Heritage Link Brands (www.heritagelinkbrands.com), dedicated to...
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Wholesale Trade
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold...
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- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the...
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- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of View Details
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on “rescuing neglected View Details
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel...
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Sean Silverthorne
- 15 Dec 2011
- News
An HBS gift guide
accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link...
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- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
president and CEO of San Diego–based Ballast Point Brewing and Spirits, can attest: Last November, Constellation Brands (which owns Corona and Svedka vodka) acquired Ballast Point for approximately $1 billion. We asked Buechler to answer...
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- Web
IFC: Italy; Tradition and Innovation - Course Catalog
national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful “Made in Italy” label - have...
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- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
land developments, spanning more than 60 projects, 38,000 residential units, 10,000 acres of land, and 50 million square feet of development. Grounded in a 100-year heritage of assured performance, we are operations experts with deep...
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Real Estate
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Museum of our National Heritage in Lexington, Massachusetts and to explore the question of how this exhibit changes our understanding of women's roles in American economic history. Virginia G. Drachman, a professor of history at Tufts...
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by Laura Linard
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows...
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Carmen Nobel
- 01 Nov 2016
- First Look
First Look - November 1, 2016
relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation,...
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Sean Silverthorne
- Web
There Are No HBS People, Just People Who Happen to Go to HBS - MBA
However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on designing customer experiences, and while I was good at engineering, I wasn’t...
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- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
the heritage my father left us," says Bertarelli, who has led the Ares-Serono Group, already strong, to even greater heights. During the last five years he has formed a management executive committee and reorganized the firm "to prepare...
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Eileen K. McCluskey