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  • January 2013
  • Case

MuMaté

By: Thomas Eisenmann and Alex Godden
MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry
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  • August 2022 (Revised August 2023)
  • Case

Sweet Teez Bakery: Projecting the Dough’s Rise

By: Emily R. McComb, Mel Martin and Amy Klopfenstein
In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise. Maynard had... View Details
Keywords: Impact Investment; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Financial Reporting; Small Business; Food and Beverage Industry; United States; Massachusetts
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  • February 2013
  • Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry
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  • November 2022 (Revised October 2024)
  • Case

'A Marshall Plan for Africa': James Mwangi and Equity Group Holdings

By: Caroline M. Elkins, Debora L. Spar, Zeke Gillman and Julia M. Comeau
Financial Inclusion. Dignity. Trust. These were the core principles driving James Mwangi’s transformation of Equity Building Society, insolvent in 1991, into what is, today, Equity Group Holdings, East and Central Africa’s largest retail banking institution. Raised in... View Details
Keywords: Bank; Income Inequality; Banking; Micro Finance; Microcredit; Africa; Kenya
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  • Research Summary

Lean Startup Management Practices

By: Thomas R. Eisenmann

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

  • August 2022
  • Supplement

Sweet Teez Bakery: Projecting the Dough’s Rise Financial Supplement

By: Emily R. McComb, Mel Martin and Amy Klopfenstein
Abstract: In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise.... View Details
Keywords: Impact Investment; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Financial Reporting; Small Business; Food and Beverage Industry; Massachusetts; United States
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  • August 2021
  • Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details
Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination
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  • 10 Jan 2023
  • Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

now know you are more technical than you thought! Evolution How have you evolved? Consider phases in your journey by role or “eras.” For example, perhaps who you were as a strategic leader was very different when you were bootstrapped... View Details
Keywords: by Julia Austin
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

said women don’t support other women. Wrong. Wrong. Wrong." When Tuchman was bootstrapping funds for Caribu’s early days, she drew on friends, as many entrepreneurs do, but for favors rather than money. She pitched a story about Caribu to... View Details
Keywords: by Carolyn DiPaolo
  • 10 May 2022
  • Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

are really powerful drivers.” Related reading from the Working Knowledge Archives Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping Feedback or ideas to share? Email the Working Knowledge team at... View Details
Keywords: by Jay Fitzgerald
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

offering a common connection or larger goal, through a relationship based on trust.” By leveraging less traditional means of support, a company can ultimately do more with less, conserving valuable financial resources, and bootstrapping... View Details
Keywords: by Michael Blanding; Financial Services
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

Business School Case 817-051 Bootstrapping at Lightricks By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

of 9,360 U.S. cities found that air pollution predicted six different categories of crime; these analyses accounted for a comprehensive set of control variables (e.g., city and year fixed effects, population, law enforcement) and survived various robustness checks... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

even more importantly, NFTs have already proven that they can bootstrap communities of consumers and capture the public’s imagination in a way that cryptocurrency mostly hasn’t. The demand for NFTs is already driving innovation to make... View Details
Keywords: by HBS News
  • 16 Apr 2013
  • First Look

First Look: April 16

bankruptcy, now they faced an equally difficult time ahead. Should they grow the enterprise by continuing with their current bootstrapped online approach, or attempt to get their product into retail stores? Should they continue to... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from a startup accelerator. Having... View Details
Keywords: Sean Silverthorne

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