Publications

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling successes of the first year of... View Details

Keywords: by Lane Lambert; Bicycle; Bicycle; Bicycle

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Luther King, Jr. Miller makes a ‘horrible’ mistake As Miller got older and his neighborhood grew rougher, he stopped looking for approval from his parents and teachers and began looking up to kids who got in trouble on the street. At age 12, police caught Miller... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

John Foley was irritated with his local gym. He was constantly getting elbowed out of his favorite spin classes as other cyclists snapped up spots in sessions led by the most popular instructors. Foley’s frustration inspired him in 2012 to found Peloton, whose $2,200... View Details

Keywords: by Dina Gerdeman

September 2012
Teaching Note

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (TN)

Keywords: Bicycle Transportation; Bicycle Industry; Paris

December 2011 (Revised January 2016)
Case

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program

By: Peter A. Coles, Elena Corsi and Vincent Dessain

Keywords: Bicycle Transportation; Bicycle Industry; Paris

27 May 2015
Research & Ideas

Build 'Scaffolds' to Improve Performance of Temporary Teams

"Four minutes," a triumphant Amy C. Edmondson exclaims as she arrives at her Harvard Business School office, clutching a bike helmet and explaining that her commute is 10 minutes faster by bicycle than by car. Edmondson, the... View Details

Keywords: by Roberta Holland; Health

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

March 2003 (Revised January 2006)
Case

Threshold Sports

By: Richard G. Hamermesh and Todd H Thedinga

Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details

Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Bicycle Industry

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

02 May 2017
First Look

First Look at New Research: May 2, 2017

rising cost, as manifested in violations of covered interest rate parity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51348 Harvard Business School Case 917-539 Yushan Bicycles: Learning to Ride Abroad Yushan Bicycles, one of Taiwan's leading... View Details

Keywords: Carmen Nobel

April 2024
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya

2005
Case

Shimano: An Exemplar of the Japanese Approach to Knowledge

By: Hirotaka Takeuchi

Keywords: Knowledge Management; Bicycle Industry

August 1996
Teaching Note

Montague Corporation (A) and (B) TN

By: Norman A. Berg and Judith Maas

Teaching Note for (9-395-037) and (9-395-143). View Details

Keywords: Bicycle Industry; Taiwan; Cambridge

June 2013
Supplement

Montague Corporation: Unfolding the Future in Cycling (Video Supplement)

By: Jim Sharpe

This is the Video Supplement for Montague Corporation: Unfolding the Future in Cycling (HBS Case #808087). View Details

Keywords: Entrepreneurs; Consumer Products; Innovation ＆ Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States

January 1993 (Revised May 2004)
Teaching Note

Mile High Cycles (TN)

By: William J. Bruns Jr.

Teaching Note for (9-191-056). View Details

Keywords: Bicycle Industry

April 1995
Supplement

Montague Corporation (B)

By: Norman A. Berg

Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case. View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Measurement and Metrics; Problems and Challenges; Bicycle Industry

Find at Harvard

April 1995
Case

Montague Corporation (A)

By: Norman A. Berg and James Weber

The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details

Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge