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September 1998
Case

McDonald's: International Expansion Strategy

By: Gary W. Loveman and Sabina M. Ciminero

James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details

Keywords: Globalized Firms and Management; Expansion; Brands and Branding; Strategy; Cross-Cultural and Cross-Border Issues; Service Industry; Food and Beverage Industry; United States; India

December 2000
Case

Friona Industries, L.P.

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry

November 2013
Case

IdentiGEN

By: Ray A. Goldberg and Matthew Preble

Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being... View Details

Keywords: Animal-Based Agribusiness; Agribusiness; Supply Chain Management; Agriculture and Agribusiness Industry; Canada; United Kingdom; United States; Republic of Ireland

May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

November 2019 (Revised December 2020)
Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno

Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details

Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details

Keywords: by Dina Gerdeman

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move to beef up its technology was Walmart’s $3.3... View Details

Keywords: by Julia Hanna; Retail

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

Criticism. The immediacy of today's consumer complaints represents a power shift between companies and consumers. The former are more pressured than ever to address the concerns of the latter. In the past, customers with an individual View Details

Keywords: by Carmen Nobel; Advertising

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

prosecution. These cases require agents to sift through vast amounts of data and sometimes physically surveil suspects—cost- and time-intensive efforts, Nguyen notes. FBI investigates Muslim communities Nguyen focused on the FBI’s decision to View Details

Keywords: by Jay Fitzgerald

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

Department, Hagley Museum and Library, Wilmington, Delaware Yet there was a notable exception to the adoption of self-service retailing: the meat department. Even in supermarkets, the meat-buying process remained akin to that of a traditional local butcher shop, where... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

31 Oct 2017
Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

firing the worst offenders and beefing up formal channels for complaint. Will that be enough to create positive work environments? I’m also concerned about lingering micro-insults that arrive in a less overtly sexual guise, often shrugged... View Details

Keywords: by Rosabeth Moss Kanter

27 Jan 2009
First Look

First Look: January 27, 2009

as well. Which should she choose? Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809071 JBS Swift & Co. Harvard Business School Case 509-021 Brazilian meat packer JBS surprised many in the U.S. View Details

Keywords: Martha Lagace

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast: By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and high-profile media coverage.... View Details

Keywords: by Dina Gerdeman; Advertising

06 May 2014
First Look

First Look: May 6

help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than... View Details

Keywords: Sean Silverthorne

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

the center of global trade disputes. World Trade Organization (WTO) disputes between Europe and the United States over hormone-treated beef and genetically modified crops evoke how difficult it can be to reconcile different consumer... View Details

Keywords: by Sean Silverthorne; Retail

22 Mar 2011
First Look

First Look: March 22

case helps students understand how balance sheets reflect industry and firm characteristics. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211072-PDF-ENG Kepak and the Future of the Irish Beef Industry David E. Bell, Damien P.... View Details

Keywords: Sean Silverthorne

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

At the end of the nineteenth century, Argentina was one of the great economic powers in the world—capitalizing on exports of beef and wheat to be a leader in the first wave of globalization. Neighboring Chile was poised for tremendous... View Details

Keywords: by Sean Silverthorne

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

of America’s shareholders from voicing their concerns. When a shareholder has a beef with a company’s business practices, they can submit a formal proposal to suggest a policy change. The company can respond to the proposal in one of... View Details

Keywords: by Carmen Nobel

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