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All HBS Web
(37)
- News (9)
- Research (22)
- Multimedia (3)
- Faculty Publications (9)
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37
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- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and...
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Garry Emmons
- 01 Sep 2012
- News
Muhammad Yunus Visits HBS
more than 1 million homes. He has also arranged partnerships with multinationals to combat illness. For example, he persuaded Adidas to build a shoe that conformed to the company’s quality standards but still would cost only one euro....
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- 08 Sep 2010
- News
Last Look - September 2010
“Since it appears I am holding a sneaker (or ‘trainer,’ since we’re British), I think the case concerned Adidas performance claims in the UK market.” Section-mate Christian de Juniac wrote: “I seem to remember that there was a case in...
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- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
the US in the sports industry. Bringing His Skills Back to the Court After a little more than a year in the UK, the sports industry came calling for Laitsas yet again and he returned to the US. The Head of the North America Basketball Business Unit at View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring...
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- 16 Dec 2014
- First Look
First Look: December 16
Results also show that third-party sellers affected by Amazon's entry appear to be discouraged from growing their businesses on the platform subsequently. Download working paper: http://ssrn.com/abstract=2533616 Cases & Course Materials Harvard Business School Case...
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Sean Silverthorne
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
the sports industry. Bringing His Skills Back to the Court After a little more than a year in the UK, the sports industry came calling for Laitsas yet again and he returned to the US. The Head of the North America Basketball Business Unit at View Details
- 01 Sep 2017
- News
In My Humble Opinion: Career Peak
sponsored adventure athlete—she currently works with Adidas Terrex and PowerBar—Stroeer’s office is the outdoors, and her assignments, all documented on social media, take her from Aspen, where she ran a mountainous backcountry marathon,...
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April White
- 19 Jul 2011
- First Look
First Look: July 19
market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each...
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Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project,...
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Martha Lagace
- 01 Dec 2017
- News
Yoga Inc.
future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an opportunity, he adds, for...
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Deborah Halber
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to...
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by Dina Gerdeman