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  • All HBS Web  (12,367)
    • People  (36)
    • News  (1,925)
    • Research  (8,811)
    • Events  (38)
    • Multimedia  (38)
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  • November 2017 (Revised October 2018)
  • Case

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
  • April 2008
  • Supplement

Chunghwa Telecom Co., Ltd. (B)

By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan
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Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (B)." Harvard Business School Supplement 808-138, April 2008.
  • Research Summary

Platform Competition

Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

  • Web

Live from Klarman Hall - Alumni

changed by AI and the core processes of sciences, like biology and physics, can be accelerated to where we could get a hundred years of development in a decade? What is likely to change? What will remain the same? How should we think... View Details
  • December 2010
  • Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
  • September 2011
  • Case

Vibco Industrial Vibrators

By: Das Narayandas, Kerry Herman and Matthew Preble
Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through... View Details
Keywords: Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry
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Narayandas, Das, Kerry Herman, and Matthew Preble. "Vibco Industrial Vibrators." Harvard Business School Case 512-005, September 2011.
  • 10 Feb 2016
  • HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

  • October 2012
  • Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012.
  • February 2007 (Revised August 2007)
  • Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.)
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of... View Details
Keywords: Dina Gerdeman

    Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change

    The need has emerged for a better understanding of design research and design innovation and how they are linked. In our discussion, we consider design as the process of “making sense of things.” Hence, our questions turn more precisely into the following ones: What... View Details

    • January 2015
    • Teaching Plan

    Residencial Los Andes

    By: Nicolas P. Retsinas and Lisa Strope
    In 2011, Mauricio Levitin and Josef Preschel, Managing Directors of Peninsula Investments Group (Peninsula) are deciding whether or not to recapitalize an equity investment in Residencial Los Andes, a residential development project in Santiago, Chile, or exit and take... View Details
    Keywords: Real Estate; Property; Real Estate Industry; Chile
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    Retsinas, Nicolas P., and Lisa Strope. "Residencial Los Andes." Harvard Business School Teaching Plan 215-056, January 2015.
    • June 2010 (Revised October 2010)
    • Course Overview Note

    Building and Sustaining a Successful Enterprise

    By: Willy C. Shih
    This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
    Keywords: Business Startups; Business Growth and Maturation
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    Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
    • May 2024
    • Article

    Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

    By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
    A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
    Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
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    Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
    • 14 Mar 2014
    • HBS Seminar

    Jeremy M. Levin, former President and CEO, Teva Pharmaceutical Industries

      Trading on Talent: Human Capital and Firm Performance

      How does a firm's human capital impact financial performance? By directly observing the employment and education trajectories of a significant proportion of U.S. public company employees from 1990 to the present, we explore the relationship between performance and two... View Details
      • August 2016 (Revised June 2017)
      • Case

      Showpad

      By: Frank V. Cespedes
      Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices. View Details
      Keywords: Business Startups; Growth and Development Strategy
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      Cespedes, Frank V. "Showpad." Harvard Business School Case 817-006, August 2016. (Revised June 2017.)
      • 04 Feb 2014
      • First Look

      First Look: February 4

      the structure of strategy may enable a strategist to develop the optimal strategy in a very parsimonious way. Download working paper: http://ssrn.com/abstract=2383981 View Details
      Keywords: Sean Silverthlorne
      • Teaching Interest

      Short Intensive Program (SIP): Agile at Scale: From OKR's and Agile to Execution Excellence

      What do you want to get out of your remaining time at HBS, your career and life-plan to make an impact, starting from Day 1 post-HBS? By developing tools to drive your personal success and strategy at HBS, in this interactive immersion, we will dive into how the... View Details
      • November 2017
      • Article

      Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

      By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
      Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
      Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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      Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
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