Publications

27 Feb 2014
News

Professional Athletes Discuss Intersection of Sports, Tech at I-Lab

Keywords: i-lab; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Dec 1998
News

New Releases

measuring and evaluating performance in the firm; and a system for rewarding and punishing individuals for their performance. The theory presented in this work, Jensen believes, promises a major competitive... View Details

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States

08 May 2015
News

Adopting a common language can strengthen global companies

language must also equip their employees to work together more effectively,” she says. According to Neeley, common-language mandates tend to be poorly implemented, leaving employees feeling diminished and insecure, and lead to losses in View Details

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details

March 2014
Teaching Note

Roll Back Malaria and BCG: The Change Initiative

By: Nava Ashraf and Natalie Kindred

Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry

25 Aug 2022
News

On Purpose

refresh and outlines three priorities: DEI, environmental stewardship, and community. Cohen then set out to help infuse these goals into Disney films, TV, theme parks, and products. “When these priorities are embedded in your business... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

largest number was the winner for its industry. This year students are told to maximize their brewery’s overall performance while operating as an ongoing business concern. “That’s just saying play well; you... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

01 Jun 2012
News

Noted & Quoted

“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.” —Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating... View Details

February 2007 (Revised January 2008)
Supplement

Multifactor Models (CW)

By: Malcolm P. Baker

Keywords: Asset Pricing; Cost of Capital; Forecasting and Prediction; Investment Funds; Investment Return; Mathematical Methods; Performance Evaluation

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

August 2023 (Revised March 2024)
Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details