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Show Results For
-
All HBS Web
(7,968)
- People (9)
- News (1,373)
- Research (5,538)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
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- September 2017
- Teaching Note
Marketing Transformation at Mastercard
By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040.
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- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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Keywords:
Customer Focus and Relationships;
Financing and Loans;
Technological Innovation;
Business or Company Management;
Marketing Strategy;
Product Launch;
Service Delivery;
Competitive Strategy;
Competitive Advantage;
Service Industry;
Web Services Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- August 2011 (Revised November 2012)
- Case
Michael Lester at Lachlan Consulting
By: Anthony J. Mayo and Joshua D. Margolis
Michael Lester, a consultant with Lachlan, was frustrated by his client's unwillingness to provide key data for an important presentation. Lester must decide how best to confront Nadine Robert, his client, knowing that his personal success and the reputation of his...
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Keywords:
Outcome or Result;
Training;
Customer Focus and Relationships;
Interpersonal Communication;
Success;
Reputation
Mayo, Anthony J., and Joshua D. Margolis. "Michael Lester at Lachlan Consulting." Harvard Business School Case 412-041, August 2011. (Revised November 2012.)
- March 1999
- Case
Australia's Telstra Corporation (A): Going Public
By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis
Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization.
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Keywords:
Change Management;
Initial Public Offering;
Organizational Change and Adaptation;
Customer Focus and Relationships;
State Ownership;
Performance Effectiveness;
Privatization;
Telecommunications Industry;
Australia
Sasser, W. Earl, Carin-Isabel Knoop, and Cate Reavis. "Australia's Telstra Corporation (A): Going Public." Harvard Business School Case 899-209, March 1999.
- December 2007 (Revised February 2017)
- Case
Vegpro Group: Growing in Harmony
By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,...
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Keywords:
Customer Satisfaction;
Developing Countries and Economies;
Ethics;
Food;
Growth and Development Strategy;
Operations;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Kenya;
Europe;
United Kingdom
Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
- 12 Mar 2018
- Op-Ed
Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist
capitalists. He cofounded BlackRock in 1988 and has grown it into the world’s largest money manager with more than $6 trillion in assets under management. Yet many other fund managers, private equity executives, and activist investors...
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- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the...
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- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of the broader public interest. During the 2016 election cycle,...
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Keywords:
by Christina Pazzanese, Harvard Gazette
- February 2010
- Teaching Note
The Cleveland Clinic: Growth Strategy 2008 (TN)
By: Michael E. Porter, Elizabeth O. Teisberg, Jennifer F Baron and Carolyn Daly
Teaching Note for 709473.
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- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
posed by greater decentralization not only in health care but in other settings as well. "Some services that we have thought of as commodities actually have subtle features that make them differentiated," he says. "Ultimately, the View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in this...
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Keywords:
Martha Lagace
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
done, often without their customers’ knowledge, in order to meet goals for achieving “deeper” relationships with them. The number of a bank’s services supposedly used by each customer is a way in which Wells...
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Keywords:
by James Heskett
- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
different levels: technical (can it work?), production (can it be produced?), need (does it address customer needs?), and market (is it big enough to justify the investment?). So managers need to assess at...
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Keywords:
by Wendy Guild
- April 8, 2024
- Article
Loyalty Programs May Limit Competition, and They Could Be Pushing Prices up for Everyone
By: Alexandru Nichifor and Scott Duke Kominers
Keywords:
Customer Focus and Relationships;
Competitive Strategy;
Consumer Behavior;
Brands and Branding
Nichifor, Alexandru, and Scott Duke Kominers. "Loyalty Programs May Limit Competition, and They Could Be Pushing Prices up for Everyone." The Conversation (April 8, 2024).
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already successful mobile banking app? Second, if a separate app was developed, then who should View Details
Keywords:
Dina Gerdeman
- April 2016 (Revised December 2016)
- Case
The Container Store
By: Tatiana Sandino, Zeynep Ton and Aldo Sesia
The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first, and its cofounder and CEO Kip Tindell practices Conscious Capitalism. Since its beginnings in 1978, TCS grew to a...
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Keywords:
Culture;
Conscious Capitalism;
Merchandising;
Customer Focus and Relationships;
Growth and Development Strategy;
Operations;
Service Delivery;
Going Public;
Performance Evaluation;
Performance Productivity;
Retail Industry;
United States
Sandino, Tatiana, Zeynep Ton, and Aldo Sesia. "The Container Store." Harvard Business School Case 116-020, April 2016. (Revised December 2016.)
- November 2002 (Revised June 2003)
- Case
Monsanto: Leadership in a New Environment
By: Ray A. Goldberg, James Weber and James M Beagle
Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits.
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Keywords:
Research and Development;
Science-Based Business;
Food;
Business or Company Management;
Agribusiness;
Industry Growth;
Customer Focus and Relationships;
Globalization;
Leadership;
Biotechnology Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., James Weber, and James M Beagle. "Monsanto: Leadership in a New Environment." Harvard Business School Case 903-419, November 2002. (Revised June 2003.)
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
“I’m here for you.” The point may seem trite but it reflects the importance of our ability to trust in our relationships. We each should do our best to keep our relationships reliable and predictable, to be someone on whom others can...
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