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Show Results For
-
All HBS Web
(9,288)
- People (40)
- News (3,002)
- Research (3,935)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
- 19 Jun 2014
- Working Paper Summaries
Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
Keywords:
by Ethan R. Mollick & Ramana Nanda
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
the company instead communicated that compensation would be based on agreed-upon performance indicators and that salaries, bonuses, and promotions could be negotiated annually,...
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- 01 Dec 2019
- News
Bridging the Gap
centers on a citywide effort to improve public education, led in part by an alliance of 50 business and community leaders. This focus on education is a new one for the partnership, which has historically...
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- 03 Jun 2014
- Working Paper Summaries
Eliciting Taxpayer Preferences Increases Tax Compliance
- 10 May 2022
- Research & Ideas
Being Your Own Boss Can Pay Off, but Not Always with Big Pay
self-employment incomes in both high and low capital industries are falling sharply compared with the wages that organizations pay workers, according to the researchers. Their data came from a number of sources, including US Census View Details
Keywords:
by Jay Fitzgerald
- 28 Apr 2020
- Blog Post
HBS African American Student Union
there, they are supported throughout the RC year with informative workshops, panels and alumni events. These events primarily focus on academic excellence, recruiting / career support and View Details
- Web
Alumni Engagement | Social Enterprise | Harvard Business School
resources on governance. Sign Up For OnBoard Program Updates The Leadership Collaborative The Leadership Collaborative is designed to connect and support alumni deeply engaged in social impact as a career View Details
- 25 Jan 2016
- Blog Post
3 Tips on Coming to HBS with a Partner
For many prospective students, attending business school is a joint venture. 30% of our students come to HBS with partners, and the school recognizes these spouses, boyfriends, girlfriends, and life partners...
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- 11 Oct 2023
- News
Soldier On
looks like. READ MORE April White: I want to start this conversation at what I imagine was a particularly challenging moment for your community and for you. This is early January. It's a few days before...
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- 14 Sep 2012
- Working Paper Summaries
What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises
An abstract is unavailable at this time.
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Keywords:
by Robert Gibbons & Rebecca Henderson
- 01 Dec 2023
- News
In My Humble Opinion: Plugged In
UPWARD, a nonpro t she founded in 2013 to cultivate strategic connections and develop company-based programs to advance executive women’s careers. What began as a gathering of 90 women in Lambert’s backyard is now a View Details
Keywords:
Deborah Blagg
- 07 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
achieve our goals. This year's theme 'Tackling Climate Together' is a nod to COP27 but also to our hopes for open collaboration and communication amid a further polarizing world.” The opening keynote address...
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- July 2022 (Revised September 2022)
- Case
Birla Carbon Egypt: Building Soft Power in a Foreign Country
By: Jeremy Friedman and Malini Sen
Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla...
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Keywords:
Acquisition;
Family Business;
Disruption;
Transformation;
Diversity;
Trade;
Energy;
Values and Beliefs;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Government and Politics;
Private Ownership;
Civil Society or Community;
Risk and Uncertainty;
Value Creation;
Industrial Products Industry;
Rubber Industry;
Egypt;
Africa;
India;
Asia;
Atlanta;
United States
Friedman, Jeremy, and Malini Sen. "Birla Carbon Egypt: Building Soft Power in a Foreign Country." Harvard Business School Case 723-003, July 2022. (Revised September 2022.)
- Web
Our Values | About
East. Shock has given way to deep pain and grief, sadness, and anger. Many in our community are afraid: uncertain whether they are welcome at Harvard Business School, unsure...
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- 06 Sep 2022
- Research & Ideas
Does Hybrid Work Actually Work? Insights from 30,000 Emails
and quality of work product—the hybrid group members outranked their peers. “The new working paper may be the first to generate data on the impact of hybrid work schedules on enterprise communication...
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Keywords:
by Ben Rand
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,...
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Keywords:
Business Model;
Growth and Development Strategy;
Brands and Branding;
Strategic Planning;
Sales;
Business Strategy;
Expansion;
Product Positioning;
Marketing Strategy;
Competition;
Retail Industry;
United States;
Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- 01 Mar 2023
- What Do You Think?
How Much Does 'Deep Purpose' Matter to the Bottom Line?
(iStockphoto/PeopleImages) An organization’s mission is widely recognized as its reason for being. Enlightened leaders have long known and believed that the heart of an organization’s culture is described not just by “how we do things...
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Keywords:
by James Heskett
- Web
Women - MBA
world. View Video Women's Events The Admissions team hosts information sessions on campus, around the globe and virtually for prospective applicants to learn more about the community of women at HBS. To...
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