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Show Results For
- All HBS Web
(9,224)
- People (3)
- News (1,387)
- Research (7,200)
- Events (37)
- Multimedia (67)
- Faculty Publications (5,846)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
- September 2019
- Case
Sonia Millar: Negotiating for the C-Suite
By: Joshua D. Margolis and Anne Donnellon
This case addresses the nuances of gender dynamics and career progression at the top of the organization, where even women who have strong leadership expertise, experience, and alliances with powerful male colleagues still get stuck. Told from the point of view of... View Details
Keywords: Executives; CEO; Promotion; Gender Bias; Personal Development and Career; Gender; Diversity; Power and Influence
Margolis, Joshua D., and Anne Donnellon. "Sonia Millar: Negotiating for the C-Suite." Harvard Business School Brief Case 920-555, September 2019.
- January–February 2020
- Article
Consumer Reactions to Drip Pricing
By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
value of their intellectual property. Q: How effective are copyright law and patent law, both here and globally, in protecting IP? What are the weaknesses that companies need... View Details
- January 2011
- Article
Building a Better America—One Wealth Quintile at a Time
By: Michael I. Norton and Dan Ariely
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details
Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States
Norton, Michael I., and Dan Ariely. "Building a Better America—One Wealth Quintile at a Time." Perspectives on Psychological Science 6, no. 1 (January 2011): 9–12.
- 2007
- Book
Negotiation Genius
By: Deepak Malhotra and M. H. Bazerman
Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out... View Details
Keywords: Experience and Expertise; Negotiation Preparation; Negotiation Process; Negotiation Tactics; Behavior
Malhotra, Deepak, and M. H. Bazerman. Negotiation Genius. Bantam Books, 2007. (Winner of International Institute for Conflict Prevention and Resolution. CPR Award for Outstanding Book presented by International Institute for Conflict Prevention and Resolution. Published in Chinese, Japanese, Korean, Portuguese, Russian, and Italian.)
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
A few years ago, Reshmaan Hussam and colleagues decided to find out why many people in the developing world fail to wash their hands with soap, despite lifesaving benefits. Every year more than a million children under the age of five die... View Details
Keywords: by Carmen Nobel
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
Harvard Business School; Laidler-Kylander (HBS MBA '92) is a PhD candidate at the Fletcher School of Law and Diplomacy at Tufts University. Manda Salls: Any organization—profit or nonprofit— faces challenges... View Details
Keywords: by Manda Salls
- March 2016 (Revised January 2023)
- Teaching Note
Carla Ann Harris at Morgan Stanley
This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- Web
1.20 Joint Degree Programs - MBA
Program with Harvard Kennedy School Find EC course credit information . Refer to the program handbook . JD/MBA Program with Harvard Law School Find EC course credit information . Refer to the program handbook . MD/MBA Program with Harvard... View Details
- June 2009 (Revised February 2010)
- Case
Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships
By: Ramon Casadesus-Masanell and Maxime Aucoin
The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
Keywords: Business Model; Investment; Profit; Globalized Markets and Industries; Growth and Development Strategy; Market Entry and Exit; Partners and Partnerships; Trust; Entertainment and Recreation Industry
Casadesus-Masanell, Ramon, and Maxime Aucoin. "Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships." Harvard Business School Case 709-411, June 2009. (Revised February 2010.)
- January–February 2019
- Article
Case Study: When Two Leaders on the Senior Team Hate Each Other
By: Boris Groysberg and Katherine Connolly Baden
In this fictional case, the CEO of a sports apparel manufacturer is faced with an ongoing conflict between two of his top executives. Specifically, the head of sales and the CFO are at each other’s throats and the tension is having a ripple effect on their teams and... View Details
Groysberg, Boris, and Katherine Connolly Baden. "Case Study: When Two Leaders on the Senior Team Hate Each Other." Harvard Business Review 97, no. 1 (January–February 2019).
- Research Summary
Great Negotiator Study Initiative
What can be legitimately be learned from closely studying great negotiators at work? Since 2000, the Program on Negotiation (PON)—an active inter-university consortium mainly comprised of numerous faculty from across... View Details
- 08 May 2020
- Blog Post
Building a World of Trusted Leaders: Taking the MBA Oath
uphold, in letter and spirit, the laws and contracts governing my conduct and that of my enterprise. I will refrain from corruption, unfair... View Details
- October 1993
- Case
Analyst's Dilemma (A), The
By: Joseph L. Badaracco Jr. and Jerry Useem
A young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because... View Details
Keywords: Ethics; Values and Beliefs; Leveraged Buyouts; Conflict of Interests; Decision Choices and Conditions; Risk and Uncertainty
Badaracco, Joseph L., Jr., and Jerry Useem. "Analyst's Dilemma (A), The." Harvard Business School Case 394-056, October 1993.
- Web
HBR Classics - Alumni
in Decision Making , John S. Hammond, Ralph L. Keeney and Howard Riaffa Who Has the D , Paul Rogers and Marcia Blenko Ethical Leadership Ethical Leadership and the Dual Roles... View Details
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
old and occur all over the world. For example, an English common law court in 1414 chose not to enforce such an agreement, claiming that it represented restraint of trade. A watershed 1711 case, Mitchel v.... View Details
Keywords: by James Heskett
- September 2011 (Revised February 2013)
- Case
Cleveland Clinic: Improving the Patient Experience
By: Ananth Raman and Anita L. Tucker
Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the... View Details
Keywords: Health Care and Treatment; Customer Satisfaction; Performance Improvement; Service Delivery; Value Creation; Personal Characteristics; Human Needs
Raman, Ananth, and Anita L. Tucker. "Cleveland Clinic: Improving the Patient Experience." Harvard Business School Case 612-031, September 2011. (Revised February 2013.)
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
Summing Up Pay for performance: Why do we assume so much and know so little? Pay for performance is an important element of good management, judging from responses to this month's column. The question of what kind of pay for what kind of... View Details
Keywords: by Jim Heskett