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Show Results For
- All HBS Web
(9,660)
- People (41)
- News (3,167)
- Research (4,038)
- Events (39)
- Multimedia (153)
- Faculty Publications (2,810)
- Web
Relocating to Boston with Your Partner - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- Web
1.22 Disability Access - MBA
1. Academic Information & Policies 1.22 Disability Access Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program Specifics 1.5... View Details
- Web
HBS - The year in Review
and build and manage new systems. Throughout, the HBS community worked together to overcome the complexities inherent in this hybrid approach. Students Arrive More than 9,300 applicants sought a place in the MBA Program and nearly 800... View Details
- Profile
Ignacio Lartirigoyen
executives and the board. "It gave me a lot of exposure to senior management and helped me learn how to communicate agribusiness in financial terms," he says. In 2016, he shifted once again to an Argentine agribusiness jointly... View Details
Keywords: Financial Services
- 03 Jan 2013
- Working Paper Summaries
The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension
- 29 Jul 2009
- Working Paper Summaries
Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration
Keywords: by Mark Mortensen & Tsedal Neeley
- Research Summary
Health-care Applications
Active postmarketing drug surveillance. There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details
- Person Page
Positions
dollarDEX (1998-2007)
Retired chief executive, non-executive chairman
One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details
- Profile
Mireya Iglesias Ayala
and asking the right questions. This method fosters effective communication and a deep understanding of managerial complexities. By engaging with various cases and embracing the insights of my peers, I've learned the importance of... View Details
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
course for several years, says that the project pitch concept has evolved over time with several clear trends emerging. One is that there is a significant subset of students who have very good, well-thought-out ideas, but they have a difficult time View Details
Keywords: by Dennis Fisher
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
- 01 Feb 2001
- News
Advisory Boards Help HBS Assess and Attain Its Goals
which direction it should proceed, and what the future may bring. The Alumni Association Board of Directors The Alumni Association Board of Directors serves as an important link between alumni and the School. Comprising some 45 graduates, the board holds three formal... View Details
- 01 Mar 2018
- News
Every Trick in the Book
Carolyn Brody (MBA 1983) photo by HollenderX2 BookHampton has been a mainstay of the Long Island, New York, community of East Hampton for more than 40 years. Carolyn Brody (MBA 1983) fondly remembers the cozy, cluttered bookshop from many... View Details
Keywords: April White
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- 2009
- Working Paper
Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy
When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details
Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
Sebenius, James K. "Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy." Harvard Business School Working Paper, No. 10-050, December 2009.
- 2009
- Working Paper
Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
- 08 Feb 2017
- HBS Seminar
Andrew Mao, Microsoft Research
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details