Publications

Web

1.2 MBA Honor Code - MBA

conditions for honorable academic work. Examples of Honor Code Violations While some activities – copying from another’s exam, for example – are enduring illustrations of violations of the Honor Code, advances in technology and innovation... View Details

March 2010 (Revised February 2011)
Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry

Research Summary

Retailing: Past, Present, and Future

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details

18 Apr 2024
Lecture

Innovation Opportunities Created by COVID-19 Can Help: And How to Make Them Happen

By: Regina E. Herzlinger

The crush of patients created by COVID enabled the creation of sites for care outside the traditional hospital, such as retail pharmacies, ambulatory surgery centers, urgent care centers, telemedicine, and wireless sensors. Public policy mirrored these changes by... View Details

Keywords: Policy; Health Pandemics; Health Care and Treatment; Innovation and Invention; Health Industry; Insurance Industry

2024
Working Paper

Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Novel Ideas

By: Jacqueline N. Lane, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan

Evaluation of novel projects is essential for scientific and technological advancement. However, evaluator bias toward a project’s potential can obscure its limitations. This study investigates evaluation formats by contrasting combined assessments of novelty and... View Details

Keywords: Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias

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November 15, 2022
Article

Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill

Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details

Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career

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2020
Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas

The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details

Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software

Article

Online Community as Space for Knowledge Flows

By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani

Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details

Keywords: Knowledge Sharing; Value Creation; Collaborative Innovation and Invention

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2012
Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details

Keywords: China; Strategy; China

December 2011 (Revised April 2012)
Case

Transforming Verizon: A Platform for Change

By: Rosabeth Moss Kanter and Matthew Bird

A new CEO steps into the shoes of his long-time predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company's strategic repositioning. The new CEO reflected on Verizon's recent successes,... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Globalized Firms and Management; Groups and Teams; Telecommunications Industry

September 2002
Case

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

By: H. Kent Bowen and Jonathan P Groberg

Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details

Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry

May 2002 (Revised July 2002)
Background Note

U.S. Educational System:The, Key Issues and the Role of Business Leadership

Explores the area of education and ways in which corporations have played a role in its improvement. Not intended to cover all examples of corporate involvement but, instead, to provide a sense of the range of ways that corporations have become involved, either... View Details

Keywords: Education; Business and Community Relations; Business and Government Relations; Education Industry

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18 Feb 2015
News

The National Front’s Post-Charlie Hebdo Moment

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed... View Details

October 2019
Case

A Conversation with Ellen J. Kullman, Chairman & CEO of DuPont, 2009-2015

By: Lynn S. Paine and Will Hurwitz

Ellen J. Kullman, the retired Chairman and CEO of DuPont, describes how she guided the storied science and technology company through a contentious proxy battle with activist investor Trian Partners, which acquired DuPont shares in 2013 and sought to break up the... View Details

Keywords: Agribusiness; Capital Structure; Corporate Accountability; Corporate Governance; Institutional Investing; Leadership; Leadership Style; Management; Transformation; Agriculture and Agribusiness Industry; Chemical Industry; United States