Publications

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

20 Nov 2012
First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of... View Details

Keywords: Sean Silverthorne

April 1974 (Revised June 1983)
Case

Robert F. Kennedy High School

By: John J. Gabarro

Presents the problem facing a newly appointed high school principal. Raises issues about interpersonal and group behavior including lack of open conflict resolution and the need to intervene in an interpersonal conflict. Also raises the issue of intergroup conflict... View Details

Keywords: Interpersonal Communication; Secondary Education; Employee Relationship Management; Organizational Structure; Behavior; Conflict Management; System

January 2023
Teaching Note

The Opioid Settlement and Executive Pay at AmerisourceBergen

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No 122-014. In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged... View Details

November 15, 2021
Article

Putting Your Corporate Purpose to Work

By: Hubert Joly

Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details

Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations

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August 2010 (Revised August 2011)
Supplement

Erik Peterson at Biometra (D)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Implicitly raises the question of what Peterson should do to extricate himself from his difficulties. Should he resign, go directly to his division's executive vice-president to seek relief, or attempt to clarify the situation within the company? A redisguised and... View Details

Keywords: Employee Relationship Management; Resignation and Termination; Leadership; Management; Product Launch; Problems and Challenges

December 2007 (Revised June 2009)
Case

KPMG (A): A Near-Death Experience

By: Robert G. Eccles and Eliot Sherman

Describes the way in which "Big Four" auditor KPMG dealt with an indictment stemming from the firm's sale of tax shelters. In 2005 Tim Flynn has been KPMG Chairman for a matter of days when he learns that the government is preparing to indict the firm on charges of... View Details

Keywords: Accounting Audits; Crime and Corruption; Taxation; Lawsuits and Litigation; Crisis Management; Partners and Partnerships; Accounting Industry; Service Industry

February 2001
Case

California PERS (B)

By: Jay O. Light, Jay W. Lorsch, James O. Sailer and Katharina Pick

The largest state pension fund continues the evolution of its approach to corporate governance contemplating "relationship investing" and other new approaches. View Details

Keywords: Investment; Corporate Governance; Financial Management; Asset Management; Business and Shareholder Relations; Investment Funds; Financial Services Industry; California

February 2015 (Revised December 2016)
Case

Poseidon Carlsbad: Desalination and the San Diego County Water Authority

By: John Macomber

Extreme drought conditions in California have significant impacts on the ability of the San Diego County Water Authority to provide adequate water for current users. Water shortfalls also could curtail the economic development of one of the fastest growing regions in... View Details

Keywords: Risk Management; Partners and Partnerships; Resource Allocation; Public Sector; Private Sector; Environmental Sustainability; Policy; Infrastructure; Green Technology Industry; Utilities Industry; California

December 2009 (Revised March 2013)
Case

Woolf Farming and Processing

By: David E. Bell, Laura Winig and Mary Louise Shelman

Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally... View Details

Keywords: Family Business; Resource Allocation; Quality; Business and Government Relations; Decision Choices and Conditions; Infrastructure; Investment; Growth and Development Strategy; Climate Change; Agriculture and Agribusiness Industry; California

November 1987 (Revised January 1988)
Case

Groen: A Dover Industries Company

By: Francis Aguilar

Describes the challenges facing the president of an old-line foodservice and food processing equipment manufacturing company as it attempted to accelerate sales and profit growth through the introduction of innovative products. The introduction of a "revolutionary"... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Labor and Management Relations; Machinery and Machining; Management Style; Management Teams; Performance Efficiency; Technological Innovation; Product Development; Organizational Culture

30 Jan 2017
Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

an opportunity to participate in any value creation or bail out if need be. Will index funds become more engaged? This evolving power relationship between largely hands-off investors such as index funds and investors focused on... View Details

Keywords: by Michael Blanding; Financial Services

January 2008
Supplement

Joe Bachelder: Reflections

By: Brian Hall and James K. Sebenius

After Charles Suarez's failed compensation negotiations with Victor, Suarez's attorney, Joe Batchelder, joined class discussions of the case in a course taught by Professor Brian Hall. Professor James Sebenius also interviewed Joe Bachelder at length on this case and... View Details

Keywords: Courts and Trials; Attorney and Client Relationships; Negotiation Deal; Executive Compensation; Knowledge Sharing; Talent and Talent Management; Perspective; Organizations

January 2004 (Revised July 2006)
Case

Executive Remuneration at Reckitt Benckiser plc

By: Jay W. Lorsch, V.G. Narayanan, Krishna G. Palepu, Lisa Brem and Ashley Robertson

Reckitt Benckiser plc has developed an executive compensation system. This case outlines the structure of the system, its emphasis on performance-based pay and a global outlook, and explains the role of the human resources department, the board of directors, and... View Details

Keywords: Governing and Advisory Boards; Employee Relationship Management; System; Executive Compensation; Retention; Performance; Human Resources; Recruitment; Business and Shareholder Relations

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details

Keywords: by James K. Sebenius

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

(about Martin Luther King Jr.). Savvy From The Start U2's business savvy in the earliest days serves as a lesson for any MBA student. In an industry notorious for its focus on short-term hits and for taking control of an artist's work and profits, the band members and... View Details

Keywords: by Kim Girard; Entertainment & Recreation

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

not just because it’s ‘free.’ You’ve left completely unaddressed the key point that many, many companies use other MS products, particularly Outlook/Exchange email, and that using Teams simplifies the IT and business management of... View Details

Keywords: by Danielle Kost

30 Sep 2002
What Do You Think?

Are Business Schools Really Important “Crucibles of Leadership?”

regard, Aiken feels that women often face a different challenge than men because they are too often "put into staff positions rather than line management jobs in order to 'protect their success,'" which, she adds,... View Details

Keywords: by James Heskett

October 2004 (Revised October 2013)
Case

In Search of Global Regulation

By: Geoffrey Jones, Mona Rahmani and Alexis Gendron

The history of the international regulation of global capitalism is surveyed, addressing the challenges facing firms confronting international, national, and regional regulation. Follows the history of global regulation after 1914, from the League of Nations'... View Details

Keywords: History; Multinational Firms and Management; International Relations; Laws and Statutes; Corporate Governance; Business and Government Relations