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Show Results For
-
All HBS Web
(7,969)
- People (9)
- News (1,373)
- Research (5,538)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
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- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said...
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Keywords:
by Julia Austin
- September 2000 (Revised November 2000)
- Teaching Note
Alexander Bandelli (A) and (B) TN
By: Thomas J. DeLong and Stephanie L. Woerner
Teaching Note for (9-899-146) and (9-899-230).
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- September 2005
- Article
Building Loyalty in Business Markets
By: Das Narayandas
Narayandas, Das. "Building Loyalty in Business Markets." Tool Kit. Harvard Business Review 83, no. 9 (September 2005): 131–139.
- June 2003
- Article
The Impact of Frequent Shopper Programs in Grocery Retailing
By: Rajiv Lal and David E. Bell
Lal, Rajiv, and David E. Bell. "The Impact of Frequent Shopper Programs in Grocery Retailing." Quantitative Marketing and Economics 1, no. 2 (June 2003).
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value.
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Keywords:
Customer Relationship Management;
Customer Value and Value Chain;
Cross-Cultural and Cross-Border Issues;
Marketing;
Marketing Strategy;
Business Processes;
Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very narrow slice. They know exactly the kind of customer they're looking at and they can go at them. Of course, this was subject then to other influences like the Russian influences, but I just felt that this goes way beyond Cambridge...
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- June 1999
- Supplement
Compaq Computer: Focus Groups 1 & 2, Video Transcript
By: David E. Bell
Bell, David E. "Compaq Computer: Focus Groups 1 & 2, Video Transcript." Harvard Business School Video Supplement 599-122, June 1999.
- March 9, 2023
- Article
Linking Growth and the Frontline
By: Frank V. Cespedes, Jay Galeota and Michael Wong
Most strategies are about growing the business. But about one quarter of companies do not grow at all and, even before the pandemic, only one in eight achieved more than 10% revenue growth annually, according to data from S&P Global regulatory filings. One reason is a...
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Cespedes, Frank V., Jay Galeota, and Michael Wong. "Linking Growth and the Frontline." Sales & Marketing Management (website) (March 9, 2023).
- 2021
- Working Paper
CRM and AI in Time of Crisis
By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to...
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Keywords:
CRM;
Artificial Intelligence;
AI;
B2B Marketing;
Decision Authority;
Crisis Marketing;
Intra-organizational Conflict;
COVID-19 Pandemic;
Customer Relationship Management;
Technological Innovation;
Decision Making;
Strategy;
Health Pandemics;
Crisis Management;
AI and Machine Learning
Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061).
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- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
Competition drives the supply of services with a low level of disclosure, since some customers will choose to pay more for a service in exchange for keeping their personal information under wraps. Competition ensures that services that...
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- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
managers The study’s findings can be applied to customer-supplier contractual relationships in general, says Perez Cavazos, providing a lesson for managers about ways to repair...
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- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs...
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- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with...
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- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web...
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Keywords:
Customer Relationship Management;
Competition;
Internet and the Web;
Brands and Branding;
Retail Industry;
Ohio
Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
- April 2011
- Teaching Note
Emergia: Driving Profitability on Help Desk Contracts (TN)
By: Francisco de Asis Martinez-Jerez
Teaching Note for#111-048.
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- April 2011
- Module Note
Information and Control Systems for Customer-Centric Organizations
By: Francisco de Asis Martinez-Jerez
Martinez-Jerez, Francisco de Asis. "Information and Control Systems for Customer-Centric Organizations." Harvard Business School Module Note 111-104, April 2011.
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 2005
- Class Lecture
Creating Customer-Centric Cultures: Lessons from High-Performance Organizations
By: Rohit Deshpandé
Deshpandé, Rohit. "Creating Customer-Centric Cultures: Lessons from High-Performance Organizations." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 107XC.)