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Show Results For
- All HBS Web
(779)
- People (4)
- News (210)
- Research (439)
- Events (5)
- Multimedia (9)
- Faculty Publications (277)
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- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
negotiate in the right order. Sorting Out The Possibilities When Steve Perlman was preparing to launch WebTV in 1996, he faced a critical sequencing dilemma. He had obtained seed funding, developed the technology to bring the Internet to ordinary View Details
Keywords: by James K. Sebenius
- 12 May 2009
- First Look
First Look: May 12, 2009
Or should Grace respond to buy-out offers? Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309075 Backchannelmedia: Making Television 'Clickable' Harvard Business School Case 509-026 Backchannelmedia (BCM),... View Details
Keywords: Martha Lagace
- 25 Jul 2006
- First Look
First Look: July 25, 2006
find significant welfare gains from continuous rebalancing for all long-horizon investors. Download working paper: http://www.hbs.edu/research/pdf/06-012.pdf Cases & Course MaterialsLivedoor Harvard Business School Case 206-138 The president of Fuji View Details
Keywords: Sean Silverthorne
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
investment. Steve Williams (MBA '84), senior director at Genentech, Inc., in South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was fighting metastatic colon cancer.... View Details
- 29 Sep 2009
- First Look
First Look: September 29
search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a $10 million spend on View Details
Keywords: Martha Lagace
- 13 Oct 2010
- First Look
First Look: October 13, 2010
the draft. To be able to select him in the eighth spot seemed like a steal for the Rockets and their newly hired assistant general manager, Daryl Morey. Moments later, the assembled crowd's jubilation turned to horror as television... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch the "big game" this Sunday, the View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
management's search for a solution led the company to collaborate with a local CSO, the Friendship Home (Casa de la Amistad, hence CdA). In Costa Rica, the television corporation Representaciones Televisivas (REPRETEL) met a similar... View Details
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
watched a lot of television and read popular magazines. I was influenced by the media, which regularly celebrated "winners." Just as they are today, the winners were usually described as those who had made a lot of money and... View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elsewhere." Going forward, he predicted, as the television screen and computer monitor converge into one "box," the banner ads that dominate the Web—but do little to engage the attention of consumers—will disappear. Another... View Details
Keywords: by James E. Aisner
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details
Keywords: Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix (e.g., television versus the... View Details
Keywords: by Staff
- 20 Nov 2007
- First Look
First Look: November 20, 2007
September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in the home entertainment industry—the convergence of standard View Details
Keywords: Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
discounts and Amazon encouraged consumers to compare prices using smart phones, Best Buy was becoming a showroom for lower cost retail models. International expansion was struggling and domestic sales of digital televisions were cooling.... View Details
Keywords: Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
categories represented significant opportunities and challenges. The smartwatch category was new and poised for growth when Apple released its watch in April 2015, but the use case remained uncertain, and Apple would face a strong challenge from Android-based... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Sean Silverthorne