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Show Results For
-
All HBS Web
(12,788)
- People (32)
- News (2,269)
- Research (8,500)
- Events (89)
- Multimedia (122)
- Faculty Publications (6,562)
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to...
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Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Product Positioning;
Competition;
Competitive Advantage;
Segmentation;
Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- 14 Dec 2017
- Working Paper Summaries
The Real Exchange Rate, Innovation and Productivity
- November 15, 2022
- Article
What Really Makes Toyota’s Production System Resilient
By: Willy C. Shih
Toyota has fared better than many of its competitors in riding out the supply chain disruptions of recent years. But focusing on how Toyota had stockpiled semiconductors and the problems of other manufacturers, some observers jumped to the conclusion that the era of...
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Keywords:
Supplier Relationships;
Manufacturing;
Supply Chain;
Production;
Auto Industry;
United States;
Japan
Shih, Willy C. "What Really Makes Toyota’s Production System Resilient." Harvard Business Review Digital Articles (November 15, 2022).
- July 1995 (Revised April 1996)
- Case
Chandler Home Products (B) (Abridged)
By: Robert H. Hayes
Keywords:
Consumer Products Industry
Hayes, Robert H. "Chandler Home Products (B) (Abridged)." Harvard Business School Case 696-013, July 1995. (Revised April 1996.)
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by...
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Keywords:
Market Research;
Consumer Marketing;
Brands;
Food;
Marketing Strategy;
Consumer Behavior;
Forecasting and Prediction;
Product Launch;
Brands and Branding;
Retail Industry;
Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Tying;
Platform Strategy;
Google;
Product;
Quality;
Digital Platforms;
Strategy;
Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- 14 Aug 2012
- Working Paper Summaries
Rainmakers: Why Bad Weather Means Good Productivity
- 07 Nov 2014
- News
How Smart, Connected Products Are Transforming Competition
- 19 Dec 2012
- Research & Ideas
How to be Extremely Productive
project flopped, don't attack the person"). Deborah Blagg: Classic productivity books often focus on time management, but Extreme Productivity takes a much broader look. It reads more like a...
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Keywords:
by Deborah Blagg
- 2014
- Working Paper
Product to Platform Transitions: Organizational Identity Implications
By: Elizabeth J. Altman and Mary Tripsas
Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive...
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Keywords:
Organizational Change;
Organizational Identity;
Ecosystems;
Complementors;
Managing Innovation;
Organizational Change and Adaptation;
Multi-Sided Platforms;
Innovation and Management;
Organizational Culture
Altman, Elizabeth J., and Mary Tripsas. "Product to Platform Transitions: Organizational Identity Implications." Harvard Business School Working Paper, No. 14-045, December 2013. (Revised September 2014.)
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical...
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Keywords:
Competition;
Marketing Strategy;
Insurance;
Product;
Policy;
Manufacturing Industry;
Auto Industry;
United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- August 1985
- Case
Bob Malott and Product Liability Law Reform
Robert Malott, Chairman and CEO of FMC, must decide whether or not to continue his work on product liability law reform, an issue on which he has worked for almost 10 years. Malott must decide how extensive his own involvement should be and what arguments he can or...
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Keywords:
Management;
Decision Choices and Conditions;
Personal Development and Career;
Legal Liability
Weinberg, Martha W. "Bob Malott and Product Liability Law Reform." Harvard Business School Case 386-014, August 1985.
- 27 Jul 2020
- News
The Pause That Brings Peace and Productivity
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for...
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- 30 Jan 2024
- Cold Call Podcast
Can Second-Generation Ethanol Production Help Decarbonize the World?
- 10 Oct 1999
- Conference Presentation
Running Product Development at Internet Speed
By: Alan MacCormack
Keywords:
Product Development
- May 1992 (Revised July 1994)
- Case
Breaking with the Past?: Four Examples of Product Change
Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR...
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Keywords:
Product Design;
Change;
Information Technology Industry;
Computer Industry;
Telecommunications Industry;
Electronics Industry
Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
- Article
The Growing Strategic Importance of End-of-Life Product Management
Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries....
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Keywords:
Product;
Environmental Sustainability;
Cost Management;
Wastes and Waste Processing;
Strategy;
Governing Rules, Regulations, and Reforms;
Manufacturing Industry;
Asia;
Europe;
North and Central America
Toffel, Michael W. "The Growing Strategic Importance of End-of-Life Product Management." California Management Review 45, no. 3 (Spring 2003): 102–129.
- 13 Mar 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- March 1993 (Revised July 1994)
- Case
Gerber Products Company: Investing in the New Poland
By: Debora L. Spar
Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's...
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Spar, Debora L. "Gerber Products Company: Investing in the New Poland." Harvard Business School Case 793-069, March 1993. (Revised July 1994.)