customer engagement - Publications - Faculty & Research

01 Jun 2023
News

An Engine of Innovation

disciplines and schools working on similar challenges.” In this conversation, Segneri highlights the broadening of the initial i-lab model as an educational collaborative just for students into a three-lab ecosystem that also engages... View Details

Keywords: Jennifer Gillespie

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

wheel. Photo courtesy A'Lelia Bundles/Walker Family Collection/madamcjwalker.com Walker died of kidney failure in 1919 at the age of 51. By her death, according to the case, nearly 40,000 African American women had been trained as Walker sales agents. View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

people to lay off. If, on the other hand, you acquire a company because it is developing a hot technology, your challenge is to hold on to the acquisition's best engineers. These two scenarios require the acquiring company to engage in... View Details

Keywords: by Joseph L. Bower

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

at all stores.) But questioning whether Wal-Mart's overall economic impact has been positive or negative reflects a failure to engage properly with the data. More For Everyone First, there is hard evidence that Wal-Mart has grown the... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

26 Mar 2020
Research & Ideas

7 Leadership Principles for Managing in the Time of Coronavirus

feel they can contribute to overcoming the uncertainty, overcoming the crisis. Engaging employees in this way will also reduce that rumor mill, give confidence to them that they will then project in turn to the people who are relying on... View Details

Keywords: by John A. Quelch; Health

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

engaging in bad behavior even more often than "frequently"— that is, they inferred an extra answer of "very frequently." When the researchers tested this possibility by asking participants to guess how often they... View Details

Keywords: by Michael Blanding

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

experimentally dissociable, little is known about ambiguity sensitivity in individuals who engage in chronic antisocial behavior. We used a financial decision-making task in a high-risk community-based sample to test for associations... View Details

Keywords: Sean Silverthorne

27 Sep 2011
First Look

First Look: September 27

Sourav Bhattacharya Publication:Strategic Management Journal (forthcoming) Abstract While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input-they engage in... View Details

Keywords: Sean Silverthorne

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

inventors increases the rate of codification of herbal knowledge at U.S. assignees by 4.5%. Our identification comes from an exogenous shock to the quota of H1B visas and from a list of entities exempted from the shock. We also find that ethnic migrant inventors are... View Details

Keywords: Dina Gerdeman

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

a startup. Most importantly, I’m ending this summer with the confidence that I can be a founder. Rea: This summer, our focus was to comprehensively understand India's solar irrigation landscape. We conducted field interviews with over 100 farmers and View Details

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

customer relationships, dealing with large shareholders and creditors, as well as initiating and managing cross-border strategic alliances. It is true inside the firm where people from different functional areas and divisions need to... View Details

Keywords: by Martha Lagace

14 Jan 2020
Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

causing researchers to miss vital information outside of their fields that could lead to new breakthroughs? “We find that generalists end up doing things not only earlier, but end up having more impact than folks who are more specialized when they View Details

Keywords: by Michael Blanding

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. Jones Abstract—This article View Details

Keywords: Dina Gerdeman

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

sometimes quite negative events, take the high road, do the right thing, and develop a reputation as a result. They almost always found that building reputation created returns, as in talented people appreciating the creation of the reputation and flocking to them, and... View Details

Keywords: by Sean Silverthorne

18 Dec 2012
First Look

First Look: December 18

panel of advisers-resulting in a wealth of teaching moments bound to keep you captivated. Experts agree that many twentieth-century leadership practices won't work in the turbulent twenty-first century. This engaging book gives you the... View Details

Keywords: Carmen Nobel

Web

HBS - Financials | Supplemental Financial Information

co-create leadership development solutions that align with strategy and engage learners. Total HBP revenue amounted to 31 percent of the School’s total revenues in fiscal 2022, 3 percentage points lower than in fiscal 2021. Executive... View Details

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

Listening only to information sources and opinions that reinforce their own views carries great risk of missing alternate points of view. Instead, leaders need to tap into myriad sources covering the full spectrum of viewpoints by View Details

Keywords: by Bill George

Web

Global Business Course | HBS Online

Your Free E-book Our Difference Global Business will help participants assess opportunities, mitigate risk, and create and capture value for their organization Stay active by engaging in a new activity every three to five minutes and... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

understanding of what pleases others. They need to understand how to engage the senses and elicit delight. “People do not need more stuff, but they do need pleasure, and aesthetics is a powerful way to deliver it,” Brown says. For the... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

Profile

Brandon Tieu

HubSpot's impending decision of whether to focus on selling to larger enterprise customers or small-medium businesses. The former CEO came to class and explained their rationale to focus on larger customers. However, what struck me most... View Details

Publications