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Publications

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  • All HBS Web  (617)
    • News  (134)
    • Research  (429)
    • Multimedia  (9)
  • Faculty Publications  (214)

Show Results For

  • All HBS Web  (617)
    • News  (134)
    • Research  (429)
    • Multimedia  (9)
  • Faculty Publications  (214)
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  • Article

Tax Aversion in Labor Supply

By: Judd B. Kessler and Michael I. Norton
In a real-effort laboratory experiment, labor supply decreases more with the introduction of a tax than with a financially equivalent drop in wages. This “tax aversion” is large in magnitude: when we decompose the productivity decrease that arises from taxation, we... View Details
Keywords: Taxes; Labor Supply; Productivity; Experiments; Wages; Human Capital; Performance Productivity; Taxation
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Kessler, Judd B., and Michael I. Norton. "Tax Aversion in Labor Supply." Special Issue on Taxation, Social Norms and Compliance. Journal of Economic Behavior & Organization 124 (April 2016): 15–28.
  • September 2013
  • Article

Converging to the Lowest Common Denominator in Physical Health

By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
Keywords: Information; Behavior; Decision Choices and Conditions; Health; Health Industry
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John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028.
  • Article

The Social Utility of Feature Creep

By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
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Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
  • April 2007
  • Teaching Note

Sell Yourself! (TN)

By: Thomas J. Steenburgh and Michael I. Norton
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Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself! (TN)." Harvard Business School Teaching Note 507-069, April 2007.
  • June 2007
  • Article

Race-Based Judgments, Race-Neutral Justifications: Experimental Examination of Peremptory Use and the Batson Challenge Procedure

By: Samuel R. Sommers and Michael I. Norton
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Sommers, Samuel R., and Michael I. Norton. "Race-Based Judgments, Race-Neutral Justifications: Experimental Examination of Peremptory Use and the Batson Challenge Procedure." Law and Human Behavior 31, no. 3 (June 2007): 261–273.
  • 2019
  • Working Paper

The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement

By: Dafna Goor, Grant Donnelly and Michael I. Norton
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Goor, Dafna, Grant Donnelly, and Michael I. Norton. "The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement." Working Paper, June 2019.
  • November 2009
  • Article

Neural Mechanisms of Social Influence

By: Malia Mason, Rebecca Dyer and Michael I. Norton
The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
Keywords: Power and Influence; Value; Information; Outcome or Result
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Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
  • 16 Apr 2009
  • Conference Presentation

The Cost of Self-Deception

By: Zoe Chance, Michael I. Norton and Dan Ariely
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Chance, Zoe, Michael I. Norton, and Dan Ariely. "The Cost of Self-Deception." Paper presented at the Whitebox Advisors Graduate Student Conference, April 16, 2009.
  • 2019
  • Working Paper

Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption

By: Anne Wilson, Silvia Bellezza and Michael I. Norton
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Wilson, Anne, Silvia Bellezza, and Michael I. Norton. "Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption." Working Paper, October 2019.
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

pressures. Aid in the Aftermath of Hurricane Katrina: Humanizing Victims Predicts Intergroup Helping Authors:Amy J. C. Cuddy, Mindi Rock, and Michael I. Norton... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
  • Summer 2016
  • Article

Motivated Bayesians: Feeling Moral While Acting Egoistically

By: Francesca Gino, Michael I. Norton and Roberto A. Weber
A growing body of research yields ample evidence that individuals’ behavior often reflects an apparent concern for moral considerations. Using a broad definition of morality—to include varied non-egoistic motivations such as fairness, honesty, and efficiency as... View Details
Keywords: Behavior; Ethics
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Gino, Francesca, Michael I. Norton, and Roberto A. Weber. "Motivated Bayesians: Feeling Moral While Acting Egoistically." Journal of Economic Perspectives 30, no. 3 (Summer 2016): 189–212.
  • Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton
While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
  • 2018
  • Chapter

Time, Money, and Subjective Wellbeing

By: Cassie Mogilner, A.V. Whillans and Michael I. Norton
Time and money are scarce and precious resources: people experience stress about having insufficient time and worry about having insufficient money. This chapter reviews research showing that the ways in which people spend their time and money, the tradeoffs that... View Details
Keywords: Money; Time Management; Happiness; Satisfaction
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Mogilner, Cassie, A.V. Whillans, and Michael I. Norton. "Time, Money, and Subjective Wellbeing." In Handbook of Well-Being, edited by Ed Diener, Shigehiro Oishi, and Louis Tay. Noba Scholar Handbook Series. Salt Lake City: DEF Publishers, 2018. Electronic.
  • 1 Oct 2011
  • Conference Presentation

Giving Time Gives You Time

By: Zoe Chance, Cassie Mogilner and Michael I. Norton
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Chance, Zoe, Cassie Mogilner, and Michael I. Norton. "Giving Time Gives You Time." Paper presented at the Association for Consumer Research Annual Conference, St. Louis, MO, October 1, 2011.
  • September 2023
  • Exercise

Irrationality in Action: Decision-Making Exercise

By: Alison Wood Brooks, Michael I. Norton and Oliver Hauser
This teaching exercise highlights the obstacle of biases in decision-making, allowing students to generate examples of potentially poor decision-making rooted in abundant and unwanted bias. This exercise has two parts: a pre-class, online survey in which students... View Details
Keywords: Prejudice and Bias; Decision Making
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Brooks, Alison Wood, Michael I. Norton, and Oliver Hauser. "Irrationality in Action: Decision-Making Exercise." Harvard Business School Exercise 924-007, September 2023.
  • 20 Dec 2016
  • First Look

December 20, 2016

Social Psychological & Personality Science Agent-based Modeling: A Guide for Social Psychologists By: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray... View Details
Keywords: Carmen Nobel
  • 2006
  • Working Paper

Improving Online Dating with Virtual Dates

By: Jeana H. Frost, Michael I. Norton and Dan Ariely
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Frost, Jeana H., Michael I. Norton, and Dan Ariely. "Improving Online Dating with Virtual Dates." Harvard Business School Working Paper, No. 06-058, June 2006.
  • Article

Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction

By: Evan P. Apfelbaum, Samuel R. Sommers and Michael I. Norton
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Apfelbaum, Evan P., Samuel R. Sommers, and Michael I. Norton. "Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction." Journal of Personality and Social Psychology 95, no. 4 (October 2008): 918–932.
  • June 2017
  • Article

When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology

By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
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Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
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