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- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Entrepreneurship;
Partners and Partnerships;
Strategy;
Business Strategy;
Web Services Industry
Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
- September 1999
- Case
Throughline Company Business Plan
By: Lynda M. Applegate and Sheila L Marcelo
Keywords:
Business Plan
Applegate, Lynda M., and Sheila L Marcelo. "Throughline Company Business Plan." Harvard Business School Case 800-140, September 1999.
- August 1998 (Revised May 1999)
- Case
Network Computer, Inc.
By: Lynda M. Applegate and Kirk A. Goldman
Keywords:
Information Infrastructure;
Networks;
Corporate Strategy;
Information Technology;
Internet and the Web;
Computer Industry
Applegate, Lynda M., and Kirk A. Goldman. "Network Computer, Inc." Harvard Business School Case 399-026, August 1998. (Revised May 1999.)
- August 1992 (Revised October 2001)
- Teaching Note
Mrs. Fields Cookies TN
By: Lynda M. Applegate and James I. Cash Jr.
Teaching Note for (9-189-056).
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Keywords:
Food and Beverage Industry
- 2008
- Text Book
Corporate Information Strategy and Management: Text and Cases
By: Robert D. Austin, Lynda M. Applegate and Deborah Soule
The 8th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information...
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Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases. 8th ed. McGraw-Hill, 2008.
- January 2006
- Case
Jack Strang at SequenceLabs
By: Mukti Khaire, John J. Gabarro and Lynda M. Applegate
How can entrepreneur manage his firm if things go wrong despite having a great idea, a solid team, and financial backing? Jack Strang founded a biotech firm with his friend Peter Evans, to develop molecular pathway-based "cures" for metabolic disorders. The idea was...
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- September 1999
- Background Note
Revolution in the Communications Switching Industry
By: Jay O. Light, Lynda M. Applegate and Daniel J. Green
As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed switch companies. This note explains what a switch is and suggests why large vendors might be so anxious...
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- September 1999 (Revised January 2000)
- Technical Note
Last Mile of Broadband Access, The: Technical Note
By: Jay O. Light, Lynda M. Applegate and Daniel J. Green
Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications.
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Light, Jay O., Lynda M. Applegate, and Daniel J. Green. "Last Mile of Broadband Access, The: Technical Note." Harvard Business School Technical Note 800-076, September 1999. (Revised January 2000.)
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Deborah L. Soule and Lynda M. Applegate Abstract This paper examines virtual team learning in new product development situations. New product development activities manifest...
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Keywords:
Martha Lagace
- 31 Aug 2010
- First Look
First Look: August 31
Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic...
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Keywords:
Sean Silverthorne
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