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- September 2010 (Revised August 2011)
- Background Note
Pricing, Profits, and Customer Value
By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross
This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price.... View Details
Keywords: Customer Focus and Relationships; Customer Value and Value Chain; Cost; Price; Profit; Performance Effectiveness; Sales; Competitive Strategy
Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010. (Revised August 2011.)
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
largest steel producers during momentous years for the industry. At the same time, the photographs are unique works of art, many taken by renowned and distinctively talented photographers. This duality—corporate historical record and work... View Details
- September 2015 (Revised June 2018)
- Case
Macy's: Evolution in the Sunshine State
In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero... View Details
Keywords: Human Capital; Managing Performance; Retail; Organization; Change Management; Leadership; Leadership Style; Leading Change; Marketing; Marketing Strategy; Management; Organizational Change and Adaptation; Performance Improvement; Retail Industry; United States
Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)
- 06 Dec 2021
- News
Ink: Talking Shop
and not tooting his own horn, I’ll give a vote for Michael Horn’s podcast, Future U. It’s great for anyone interested in higher ed and workforce development. —Scott Benson (MBA 2008) I’ve been listening to many of the podcasts View Details
- 01 Oct 2000
- News
The Class of 1975 in Review
on the board to illustrate human interactions. Hunt Greene's high bet wasn't looking too promising until Lawrence, bewildered by Hunt's off-the-wall comments, offered him the chalk to illustrate his theory. Much to the amusement of the... View Details
Keywords: J. Hans Stumm
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
focus is on Ann Edwards, daughter of a prominent Kohler striker, and her custodianship of the memoirs of Elliott Goldberg , Jimmy Hoffa and the Teamsters' CPA. Martin Shapiro's 2039 (a futuristic novel) by Martin View Details
- 01 Mar 2015
- News
Alumni and Faculty Books for March 2015
effective communicator. Martin Shapiro’s 2039 by Martin Shapiro (MBA 1966) (CreateSpace Independent Publishing Platform) A dystopian novel depicting a world in which no nuclear explosions or pandemics have... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
newsletter Drinking from the Firehose MUST DOWNLOAD Ear Hustle “A remarkable, meaningful, and totally enjoyable and surprising show about the daily realities of life inside prison, shared by those living it, and stories from the outside,... View Details
- Web
Working with Spaces, Files & Folders - Research Computing Services
the following advices on storage Organization and other Best Practices: Two well written papers, Gentzkow & Shapiro (2014) and Noble (2009) , discuss strategies for organizing research project involving computational components and are... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S.... View Details
Keywords: Sean Silverthorne
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
(sent in by class-notes secretaries) Games 1972J. Section A started our bingo game in the second term of our first year (1971). Cards had the names of roughly a third of the class (24 of 75) on them (5 each for B, I, G, and O and 4 plus... View Details
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (revised) Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether and how much to charge for health... View Details
Keywords: Martha Lagace
- 01 Mar 2005
- News
Answering the Call
Illustration by PJ Loughran Everyone talks about how quickly business changes. yet some HBS cases remain reliably relevant decades after they are written. In the pages that follow, we take a behind-the-scenes look at five cases that are... View Details
- 17 Apr 2017
- News
Jeff Immelt Wants a Radical Transformation of GE
Jeff Immelt (MBA 1982) wants to change just about everything at GE, from its image as a slow-moving corporate behemoth, to the focus of its core businesses, to the location of its corporate offices. In May, the company that made the first lightbulb, as well as... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
Working PapersHedge Fund Investor Activism and Takeovers Authors:Robin Greenwood and Michael Schor Abstract We examine long-horizon stock returns around hedge fund activism in a comprehensive sample of 13D filings by portfolio investors... View Details
Keywords: Martha Lagace
- 01 Sep 2008
- News
The Levitt Brand
weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 01 Dec 2017
- News
@Soldiers Field
Last month, health care executives and clinicians gathered to brainstorm strategies for navigating payment reform for providers, payers, and pharma. Speakers included HBS faculty Leemore Dafny and Robert Huckman, as well as Harvard Pilgrim Health Care Chief Medical... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
this article, we argue that the beneficial effects of goal setting have been overstated and that systematic harm caused by goal setting has been largely ignored. We identify specific side effects associated with goal setting, including a... View Details
Keywords: Martha Lagace
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