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Show Results For
- All HBS Web
(3,573)
- People (15)
- News (918)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,465)
- August 2016 (Revised November 2016)
- Case
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details
Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Case 517-019, August 2016. (Revised November 2016.)
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next... View Details
- June 2016 (Revised November 2021)
- Case
Longchamp
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much... View Details
Keywords: Brand Management; Luxury Brand; Brand Positioning; Product Strategy; Retailing; Pricing Strategy; Marketing; Brands and Branding; Marketing Strategy; Luxury; Family Business; Price; Strategy; Apparel and Accessories Industry; Retail Industry; Consumer Products Industry; Fashion Industry; France; Europe
Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Longchamp." Harvard Business School Case 316-086, June 2016. (Revised November 2021.)
- 10 Sep 2020
- News
Name Your Brand with a Global Audience in Mind
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- May 8, 2012
- Article
Commercialising a Product: Manage Price as Part of Branding
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Commercialising a Product: Manage Price as Part of Branding." Financial Times (May 8, 2012).
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Harvard Licensed its Brand
By: John A. Quelch
Quelch, John A. "How Harvard Licensed its Brand." Harvard Business Online—Marketing Know:How (blog). September 9, 2009. https://hbr.org/2009/09/how-harvard-licensed-its-brand.
- May 1992
- Teaching Note
Henkel Group: Umbrella Branding and Globalization Decisions, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-585-185). View Details
- 23 Mar 2022
- News
Online Brands Try a Traditional Marketing Strategy: Physical Stores
- June 2021
- Teaching Note
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer
Teaching Note for HBS Case No. 720-361. View Details
- 17 May 2010
- News
Don't Make These Mistakes with Your Online Brand Community
- 28 Oct 2021
- News
The Toxic Effects of Branding Your Workplace a “Family”
- 20 Jul 2016
- News
The Woman Behind One of Africa’s Leading Food Brands
- 2015
- White Paper
Luxury Branding Research: New Perspectives and Future Priorities
By: Anat Keinan, Sandrine Crener and Silvia Bellezza
- May 2013
- Teaching Note
Altius Golf and the Fighter Brand (Brief Case)
By: Robert J. Dolan and Sunru Yong
- September 2000 (Revised November 2002)
- Supplement
Building Brand Community on the Harley-Davidson Posse Ride
Fournier, Susan M. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Video Supplement 501-801, September 2000. (Revised November 2002.)
- 13 Nov 2023
- Podcast
Jill Avery on Building a Winning Brand Portfolio
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott... View Details
- 06 Mar 2020
- News