Publications

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November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

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April 2024 (Revised August 2024)
Case

The Engine

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman

The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details

Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry

Educators

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October 15, 2021
Article

Virtuous Victims

By: Jillian J. Jordan and Maryam Kouchaki

How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this... View Details

Keywords: Moral Judgment; Restorative Justice; Punishment; Compensation; Person Perception; Moral Sensibility; Judgments; Perception

2020
Working Paper

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

By: Sorapop Kiatpongsan and Michael I. Norton

The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for... View Details

Keywords: Healthcare; Mortality; Inequality; Justice; Equity; Health; Health Care and Treatment; Equality and Inequality; Fairness; Public Opinion; United States

SSRN

May 31, 2016
Article

Memories of Unethical Actions Become Obfuscated over Time

By: Maryam Kouchaki and Francesca Gino

Despite our optimistic belief that we would behave honestly when facing the temptation to act unethically, we often cross ethical boundaries. This paper explores one possibility for why people engage in unethical behavior over time by suggesting that memory for their... View Details

Keywords: Behavior; Ethics; Cognition and Thinking

Article

When Being a Model Minority Is Good...and Bad: Realistic Threat Explains Negativity Toward Asian Americans.

By: W.W. Maddux, A. Galinsky, A.J.C. Cuddy and M. Polifroni

The current research explores the hypothesis that realistic threat is one psychological mechanism that can explain how individuals can hold positive stereotypical beliefs toward Asian Americans yet also express negative attitudes and emotions toward them. Study 1... View Details

Keywords: Business Model; Prejudice and Bias; Ethnicity; Groups and Teams; Attitudes; Emotions

March 2008
Article

Functional Imaging of Decision Conflict

By: J. B. Pochon, Jason Riis, A. Sanfey, L. Nystrom and J. D. Cohen

Decision conflict occurs when people feel uncertain as to which option to choose from a set of similarly attractive (or unattractive) options, with many studies demonstrating that this conflict can lead to suboptimal decision making. In this article, we investigate the... View Details

Keywords: Decisions; Judgments; Risk and Uncertainty; Science; Conflict and Resolution; Perception

Research Summary

Overview

Dr. Logg studies how people can improve the accuracy of their judgments and decisions. Her main program of work examines when people are most likely to leverage the power of algorithms to improve their accuracy. Research on what she calls “theory of machine” is... View Details

Keywords: Decision Making; Judgment; Algorithms; Advice Taking

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

giving, Scott’s approach suggested an impatience to give away her wealth, a belief in giving as a way to empower the good works of others, and an unusual willingness to cede control. “Scott has not finished her giving, but with more than... View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

19 Jul 2012
Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg

Article

Extension Request Avoidance Predicts Greater Time Stress Among Women

By: Ashley V. Whillans, Jaewon Yoon, Aurora Turek and Grant E. Donnelly

In nine studies using archival data, surveys, and experiments, we identify a factor that predicts gender differences in time stress and burnout. Across academic and professional settings, women are less likely to ask for more time when working under adjustable... View Details

Keywords: Burnout; Time Stress; Workplace Practices; Deadlines; Time Management; Gender; Well-being

12 Oct 2022
Video

Christine Marie Ortiz Guzman on how we are all “designers”

2022
Chapter

Decarbonizing Academia's Flyout Culture

By: Nicholas Poggioli and Andrew J. Hoffman

Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,... View Details

Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

Educators

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

2023
Working Paper

Channeled Attention and Stable Errors

By: Tristan Gagnon-Bartsch, Matthew Rabin and Joshua Schwartzstein

We develop a framework for assessing when somebody will eventually notice that she has a misspecified model of the world, premised on the idea that she neglects information that she deems—through the lens of her misconceptions—to be irrelevant. In doing so, we... View Details

Keywords: Attentional Stability; Cognition and Thinking; Attitudes; Information; Theory

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What makes a leader great? A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle. That’s the overarching takeaway from an extensive and growing collection of... View Details

Keywords: by Avery Forman

Winter 2024
Article

Is Pay Transparency Good?

By: Zoë B. Cullen

Countries around the world are enacting pay transparency policies to combat pay discrimination. Since 2000, 71 percent of OECD countries have done so. Most are enacting transparency horizontally, revealing pay between coworkers doing similar work within a firm. While... View Details

Keywords: Policy; Wages; Knowledge Sharing; Job Design and Levels; Negotiation; Performance Productivity; Compensation and Benefits; Motivation and Incentives

July 2019
Article

I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice

By: Kate Barasz, Tami Kim and Ioannis Evangelidis

People often speculate about why others make the choices they do. This paper investigates how such inferences are formed as a function of what is chosen. Specifically, when observers encounter someone else's choice (e.g., of political candidate), they use the chosen... View Details

Keywords: Self-other Difference; Social Perception; Inference-making; Preferences; Consumer Behavior; Prediction; Prediction Error; Decision Choices and Conditions; Perception; Behavior; Forecasting and Prediction