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Show Results For
- All HBS Web
(851)
- People (1)
- News (49)
- Research (752)
- Multimedia (5)
- Faculty Publications (650)
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
in improving processes. Retailers can certainly learn from the auto industry's experience. Like in manufacturing a few decades ago, there is a lot of low-hanging fruit in retail operations today. However, to harvest these fruits retailers... View Details
- March 2002 (Revised March 2004)
- Case
Metalcraft Supplier Scorecard
By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren
An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details
Keywords: Supply Chain Management; Quality; Performance Evaluation; Decision Making; Service Operations; Motivation and Incentives; Supply and Industry; Manufacturing Industry; Manufacturing Industry
Kulp, Susan L., V.G. Narayanan, and Ronald L. Verkleeren. "Metalcraft Supplier Scorecard." Harvard Business School Case 102-047, March 2002. (Revised March 2004.)
- 11 Dec 2018
- Research & Ideas
Free Trade Needs Nurturing—and Other Lessons from History
free trade in some industries or regions lead to requests for protection through trade barriers. Politicians pick up on those requests, and we witness periodic trade spats. The Catfish War is a famous example pitting the Mississippi... View Details
- 27 Oct 2009
- First Look
First Look: October 27
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and... View Details
Keywords: Martha Lagace
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
often an essential ingredient of recovery. Detroit has a precedent in Pittsburgh and a variety of other cities and jurisdictions that have seen their trajectory fundamentally shift in the wake of precipitous economic and fiscal decline. Long before the American... View Details
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
players are good at it, like Haworth and Atlas Copco. Distributors and retailers could be channel stewards too. Wal-Mart, Best Buy (consumer electronics), and HEB (supermarkets) are all discussed in the book. Q: You point to the auto... View Details
Keywords: by Sean Silverthorne
- 10 Jun 2008
- First Look
First Look: June 10, 2008
Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business conglomerate.... View Details
Keywords: Martha Lagace
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
part of that growth. "It's at that 'not-too-expensive, but it's not cheap' really effective price point," she said. Langer recalled an old industry saw to the effect that "in a recession, a really good business to be in is... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting... View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies by HBS professor Jeffrey Fear and colleague Carin-Isabel Knoop. Do I Dare Say... View Details
Keywords: by Sean Silverthorne
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
- May 1982 (Revised February 1983)
- Supplement
Ford Motor Co. (C)
Keywords: Auto Industry
Salter, Malcolm S. "Ford Motor Co. (C)." Harvard Business School Supplement 382-165, May 1982. (Revised February 1983.)
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980
Salter, Malcolm S. "Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980." Harvard Business School Case 382-161, May 1982. (Revised February 1983.)
- September 1975
- Case
British Leyland: The Cowley Complex
By: George C. Lodge
Lodge, George C. "British Leyland: The Cowley Complex." Harvard Business School Case 376-051, September 1975.
- August 1998
- Case
General Motors Corp. (D),The : 1993-1996
By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.