Understanding Interests - Publications - Faculty & Research

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Podcast - Business & Environment

Bill Weir: Media's Role in Shaping Climate Action 28 AUG 2024 | Climate Rising This episode is the first of our latest series on climate in media and entertainment, where we explore and understand the role of storytelling in shaping... View Details

28 Oct 2009
Lessons from the Classroom

HBS Begins Teaching Consumer Finance

management, financial markets, private equity, venture capital, financial engineering (which I also coteach), and a host of other topics. Retail financial services are also occasionally the subject of cases in other areas. But we didn't have a course that would help... View Details

Keywords: by Roger Thompson; Financial Services; Education

17 Apr 2007
First Look

First Look: April 17, 2007

who offer innovative products. Buyers who trust their current suppliers are less likely to seek information about the new product and they express less interest in purchasing it. Once the product becomes available, they do in fact make... View Details

Keywords: Martha Lagace

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

paths. He met with HBS Working Knowledge to discuss professionalization and how business schools shape—and have been shaped by—societal forces and values. Martha Lagace: What led you into this analysis? Rakesh Khurana: Since I was a graduate student I have been View Details

Keywords: by Martha Lagace; Education

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

Yeah. Yeah. The [INAUDIBLE] Oprah, why don't you start by talking about how this all came to pass? And why you grew interested in Arthur's work? Winfrey: Well, this all came to pass, and I'm not saying this just because you're here, this... View Details

Keywords: by HBS Staff

23 Jul 2021
Blog Post

Trends in Consumer Products

A job search in Consumer Products requires thorough research to understand how Covid has affected a company’s business. Most consumer products companies had very uneven business results—some brands saw enormous growth and others saw... View Details

Research Summary

Creating Trust in International Joint Ventures in Asia: An Empirical Comparative Study

In the wake of the currently ongoing financial crisis in Asia, we anticipate a rapid increase of international joint ventures between Asian and Western firms. However, so far, the sources of success in international joint ventures have not been well understood. Why do... View Details

September 2021
Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti

Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details

Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

Citation

03 Nov 2008
HBS Case

Economics of the Ethanol Business

falling ethanol prices, and land scarcity. With all of these factors as a backdrop, students analyze several options the MME members must consider: They can pursue a plan (initiated in 2005) to double the plant's size. Utlaut, however, is worried: Not all of the... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details

Keywords: by Sean Silverthorne

Teaching Interest

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl

RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

03 Oct 2023
HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

corresponding increases in interest rates prompt fears of a recession. Indeed, a recent Harvard Business School case study details how four tech giants laid off almost 40,000 workers between November 2022 and March 2023. But an... View Details

Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing

Web

Courses - Entrepreneurship

platform for understanding the challenges facing a general manager. Building on the foundation laid by other RC courses, The Entrepreneurial Manager (TEM) will provide students with an understanding of... View Details

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

Buckminster Fuller. "It's what indirectly got me into this game in the first place," she explains. "I began to understand part of a larger vision of using thoughtful design to solve big problems in the world and I became View Details

Keywords: by Maggie Starvish

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

network needs to act as a "channel steward" who looks out for the interests of all players and customers. In this interview, Rangan discusses his concept of channel stewards and why companies need them. Q: You note in the book... View Details

Keywords: by Sean Silverthorne

Web

Technology & Operations Management - Faculty & Research

Unit As the world of operations has changed, so have interests and priorities within the Unit. Historically, the TOM Unit focused on manufacturing and the development of physical products. Over the past several years, we have expanded our... View Details

Research Summary

Overview

Professor Begenau’s research agenda is directed at better understanding how financial markets work and how they affect the real economy. She uses quantitative analysis to build both prescriptive and descriptive models concerning financial risk in banking, and she also... View Details

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

be lobbying directors to turn against you by saying you “seem very smart but just don’t understand us.” Warn the directors in advance that these complaints will be coming, ask them not to engage with the complainers, and regardless, make... View Details

Keywords: by John Quelch

Publications