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Show Results For
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All HBS Web
(842)
- News (190)
- Research (530)
- Events (8)
- Multimedia (5)
- Faculty Publications (266)
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...
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Dina Gerdeman
- 13 Dec 2011
- First Look
First Look: Dec. 13
Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end View Details
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Sean Silverthorne
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
increase during the pandemic. During the pandemic, Amazon hired as many new workers as all other Standard and Poor’s 500 companies combined. Online retailer Wayfair also prospered. Where the axe fell On the...
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by Lane Lambert
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the...
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Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart,...
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Sean Silverthorne
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the View Details
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
coins and tokens—payments they often fail to disclose. Unfortunately for retail investors, following online crypto advice, especially from self-described “experts,” has the potential to bring significant...
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by Kristen Senz
- 17 Jan 2017
- First Look
First Look at New Research: January 17
Chung, Doug J., and Das Narayandas Abstract—We collaborate with a Swedish retail chain to conduct a field experiment in which we change the sales force compensation scheme from a monthly to a daily quota plan. This intervention, along...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant...
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Martha Lagace
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new...
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by Dina Gerdeman
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
or trainer. Technology is increasing these possibilities via game-like simulations, virtual video environments, and online media that allow more behavioral assessments by more people with less travel and time. The real constraint in many...
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by Carmen Nobel
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
centricity cannot be achieved by simply listening to customers about their experiences with Best Buy; the company has to commit to owning the customers' problems and working creatively to solve them. Faced with increased price competition from View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Users? Anita Elberse and Sunil GuptaHarvard Business School Case 510-053 In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent...
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Sean Silverthorne
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the...
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- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
work, typically through online delivery companies such as Uber Eats, Postmates, Grubhub, and DoorDash. (Delivery services are not new, of course. In 2018, American consumers used third-party delivery services to place $10.2 billion in...
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- 08 Jun 2010
- First Look
First Look: June 8
PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are...
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Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
story-one located far from the factory floor. Can Wages Buy Honesty? The Relationship Between Relative Wages and Employee Theft Authors:Tatiana Sandino and C. X. Chen Publication:Journal of Accounting Research 50, no. 4 (2012) Abstract In this study we examine whether,...
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Sean Silverthorne
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
the example of an online retailer who suddenly sees a monthly shopper stop buying for two months. “Customers just stop using the service but don’t have to tell the company.” In order to manage churn,...
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- 19 Mar 2013
- First Look
First Look: March 19
pre-paid vouchers to an online subscriber base-has by all accounts been spectacular. Our evaluation of daily deals is a cautionary tale for merchants: a substantial percentage are unlikely to benefit, and might well lose money, by using...
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Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled...
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