Networked Brand - Publications - Faculty & Research

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

process impacts brand reputation and gives potential applicants a window into company culture.5. Resolve to Train Your TrainersMake it a priority to hold trainings for your current hiring managers, not just new employees. A commitment to... View Details

Keywords: All Industries

27 Jul 2023
Blog Post

Buy big, sell small

brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details

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Syngenta Tomato Vision - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate View Details

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Van den Ende Rozen - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate View Details

04 Mar 2022
Blog Post

Advice from My HBS Career Journey in Renewable Energy

don't limit yourself. If you think you want to go into a startup then try it, but try VC too. It's great to utilize the in-semester internship time if you think you can manage it because you will get experience in a brand new area that... View Details

30 Aug 2011
First Look

First Look: August 30

competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details

Keywords: Sean Silverthorne

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Field Course: Venture Capital Journey - Course Catalog

compensation, get promoted, and build a career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media channels. The VC “tech stack” and relevant tools of... View Details

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details

Keywords: Margie Kelley

01 Dec 2011
News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details

Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details

Keywords: by Dina Gerdeman; Publishing

23 Feb 2010
First Look

First Look: Feb. 23

http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details

Keywords: Martha Lagace

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Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

intellectual content." A Balancing Act Carter Brown, who now chairs the cable television arts network Ovation and sits on the boards of some twenty nonprofit, public, and private institutions, observes, "You always have to be careful in... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

party, regardless of whether they are true—or even especially because they are untrue. “The theory is that the best way to signal your loyalty to your political party is to show that you’re willing to take outlandish stances that will View Details

Keywords: by Avery Forman

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3 Technologies that Will Change the World in the Next Decade - Course Catalog

self-enforcing contracts, creating new forms of value capture (NFT’s for example) and, most of all, moving the provision of trust from institutions and governments to network protocols that have no central authority. They challenge the... View Details

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such View Details